Hybrid Brand Manager

at Bask and Lather Co

• Job title: Brand Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $120,000 - $140,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Yonkers, United States

About the role

• Brand Manager for Bask & Lather Co. developing marketing strategies for textured haircare. Leading campaigns, collaborating across teams, and driving retail growth in a hybrid role.

Responsibilities

• Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential.
• Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions.
• Use data and insights to inform positioning, messaging, targeting, and campaign strategy.
• Manage integrated 360° brand campaigns from concept through post-mortem across paid, owned, and earned media.
• Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams.
• Lead creative direction for brand and product photoshoots, including casting, location, and content usage strategy.
• Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing.
• Drive execution for influencer activations, retail marketing, partnerships, and trade shows.
• Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touch-points.
• Develop retail marketing toolkits, in-store signage, and co-branded activations.
• Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns.
• Conduct competitive research and trend analysis to refine brand positioning and campaign strategy.
• Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations.
• Champion brand consistency and excellence across all consumer-facing assets and activations.

Requirements

• 5–7 years of brand marketing experience, ideally in beauty, wellness, or consumer goods.
• Demonstrated success in leading 360° brand campaigns, GTM strategy, creative production, and event marketing.
• Experience in omni-channel and retail marketing, including wholesale and B2B support.
• Background in PR, content marketing, or brand partnerships.
• Experience working with paid media, retention, and creative teams to drive measurable growth.
• Strong project management skills and ability to juggle multiple priorities with cross-functional partners.
• Management experience or a desire to grow into a team lead role.
• Deep understanding of multicultural marketing, especially in textured haircare or adjacent categories.
• Proficiency in Google Workspace, Canva, Monday.com (or similar PM tools); familiarity with Klaviyo, Shopify, TikTok, and Amazon is a plus.

Benefits

• Comprehensive health, dental, vision, and retirement benefits.
• Employee product allowance and discounts.
• Professional development and growth opportunities.