Hybrid Community Manager

at Baselane

• Job title: Community Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$70,000 - CA$85,000 per year
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Toronto, Canada

About the role

• Community Manager responsible for growth initiatives at Baselane, supporting real estate investors. Lead community initiatives and campaigns to drive engagement and enhance brand awareness.

Responsibilities

• Lead Baselane’s community initiatives, including our Ambassador Program, webinar series, social channels, conferences and events, and online community forums.
• Build authentic relationships and engage with existing digital communities of real estate investors.
• Plan, launch, and track lead acquisition campaigns across channels such as email, events, webinars, paid social, and paid search.
• Develop and execute a social media content strategy to increase awareness of Baselane and drive qualified leads across Instagram, LinkedIn, Facebook, YouTube, and X (Twitter).
• Manage a content calendar supporting brand campaigns, product launches, demand generation, customer stories, UGC, and employer brand initiatives.
• Use your creativity and storytelling to produce webinars that educate and engage our audience.
• Collaborate closely with Sales and RevOps to hand off leads and continually optimize funnel performance and lead quality.
• Own and drive MQL targets, leveraging data and experimentation to maximize performance across sales-assisted channels.

Requirements

• 3+ years of experience in demand generation and/or community management, ideally within a tech or B2B environment.
• Strong cross-functional collaborator with experience working alongside Sales, Operations, Brand Marketing, and Product teams.
• Proven track record managing multi-channel campaigns that drive MQLs and measurable results.
• Data-driven marketer skilled in testing, analysis, and optimization to improve campaign performance.
• Proficient with Salesforce, HubSpot, Google Analytics, and similar tools for tracking and insight generation.
• Authentic community builder with a knack for engagement and conversation across online and offline investor communities.
• Skilled at building webinar strategies with experience interviewing subject matter experts and translating insights into compelling content.
• Analytical thinker who uses data to inform strategy, identify emerging topics, and adjust content to drive business outcomes.
• Highly organized project manager capable of prioritizing high-impact work and operating independently.
• Able to join us in our Toronto office 2 days a week.

Benefits

• Competitive compensation
• Equity - Ownership in what we are building!
• High-quality Medical, Vision, and Dental Insurance
• Life Insurance and Disability Coverage
• Generous time off
• Flexible working hours and location
• Remote working stipend to set up a home office
• Regular social events