Events and Engagement Manager leading community engagement and fundraising initiatives for United Way in Central Texas. Collaborating with diverse stakeholders to drive philanthropic efforts and manage key events.
About the role
- Marketing Manager developing and implementing strategic marketing plans for industry teams at Baker Tilly. Collaborating with practice leaders and marketing colleagues to align strategies for growth.
Responsibilities
- Proactively develop and implement strategic marketing plans in alignment with the overall firm-wide marketing plan and respective industry, service line, or local office business plans.
- Develop and implement strategic marketing plans for assigned teams
- Define and develop marketing, communication, and brand building strategies and tactics to execute the plans
- Manage and implement a wide range of marketing activities such as digital initiatives, webinars, social media, events and sponsorships to support the strategic marketing plans.
- Collaborate closely with team members to: Align objectives and strategies with Strategy 2.0 including firm footholds and industry/service growth plans
- Gather and maintain relevant client lists, industry information, competitor insights, etc.
- Develop and share ideas and best practices
- Share industry insights and knowledge
- Effectively leverage firm marketing resources, planning tools and marketing automation
- Innovate, share, and implement best practices
- Research industry issues, developments, and trends
- Collaborate closely with Marketing Strategy colleagues to: Track and report marketing return on investment and marketing return on objectives of initiatives (i.e. consistently review PowerBI Dashboards, SalesForce.com, etc.)
- Determine the most effective industry-focused content and thought leadership materials, such as white papers, articles/alerts, case studies, and client testimonials
- Manage staff, as assigned
- Provide direction and guidance to assigned staff in the performance of their roles, establishing work priorities and in achieving stated goals
- Maintain and expand knowledge base in area of expertise
- Participate in professional organizations, independent study, etc.
- Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate
- Become acknowledged and sought out by others due to extensive, in-depth knowledge and expertise of the assigned industry/service lines
- Perform other responsibilities as assigned
- Participate in marketing taskforces and special projects
Requirements
- Bachelor's Degree required
- 5 - 8 years of related work experience required
- Prior marketing Bachelor's degree in marketing, business, or related field, minimum of seven (7) years marketing experience required
- Prior marketing management experience in a professional services environment preferred.
- Excellent Microsoft Office Suite skills required and experience with Adobe Acrobat, Photoshop and/or InDesign preferred
- High-level verbal and written communication skills required
- High attention to detail is essential
- Excellent planning and measurement skills, including experience in building integrated campaigns and leveraging thought leadership
- Strong grasp of marketing principles, including marketing automation, CRM, social media, online and native advertising, and digital marketing
- Excellent people skills, enthusiastic attitude, and ability to build relationships
- Effectively work under tight deadlines, manage projects independently, and be resourceful in addressing challenges and solving problems
- Strategic thinker with superior professionalism, judgment, and strong work ethic.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Professional development opportunities
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