Marketing Coordinator Intern assisting in executing marketing activities across print, digital, and social media for RV division. Collaborating with sales teams and supporting creative projects, campaigns, and events.
About the role
- Marketing Manager specializing in B2B lead generation and performance marketing for IT services provider. Overseeing marketing strategies and implementation from planning to execution with measurable outcomes.
Responsibilities
- You are responsible for the marketing of the Business Unit with a clear focus on lead generation, market activation and effective sales support.
- You define strategic priorities, develop appropriate measures and independently drive their implementation.
- Whether a digital campaign, event or partner initiative — you ensure every activity consistently contributes to concrete goals and delivers measurable results.
- Plan, execute and optimize B2B marketing campaigns
- Manage performance activities (LinkedIn Ads, SEA, e-mail marketing)
- Develop and maintain landing pages and lead funnels
- Structured handover of leads to Sales
- Campaign reporting and performance analysis
- Maintain and further develop website content in the CMS
- Implement marketing automation measures
- Active work in the CRM (lead nurturing, campaign assignment, reporting)
- Implement and refine social media strategy and create content
- Develop presentations and sales collateral
- Support account-based marketing activities
- Assist with strategically relevant customer initiatives
- Organize and run webinars, customer events and trade show appearances
- Follow-up activities including lead tracking
- Monitor relevant KPIs
- Analyze campaign results
- Identify optimization potential
- Track budgets for local activities
- Manage external service providers
Requirements
- Solid marketing education (HF/FH or equivalent)
- Several years of experience in B2B marketing, ideally in IT
- Experience with performance marketing and lead processes
- Confident use of CRM and marketing tools
- Understanding of sales processes and pipeline logic
- Very good German and good English
- Microsoft experience is an advantage
Benefits
- Flexible working hours with a 40-hour week and the option for part-time
- Up to 5 days per week location-independent work and the option to work from home or remotely from Switzerland
- 25 days annual vacation (27 days from age 40 / 30 days from age 50)
- 13 paid public holidays and the possibility of additional unpaid leave
- 100% salary continuation for 3 weeks paternity leave / 16 weeks maternity leave
- State-of-the-art hardware and a paid mobile plan including a contribution toward a smartphone
- Above-average pension fund benefits (employer share 60% / employee share 40%)
- Private supplementary accident insurance
- Coverage of continuing education costs and 80% employment with 90% salary continuation during training periods
- Free charging for your electric vehicle at the Gerlafingen site
- Discounted access to fitness and physio center offers
- Brands for employees & benefits at work
- Wellbeing@Work with Mario Kart racing, a silent room, foosball table, aperitifs and team events
Job title
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Degree requirement
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