Marketing Technician supporting sales and generating leads for Crown in the lifting equipment sector. Responsibilities include campaign design, lead management, and local communication support.
About the role
- Marketing Manager specializing in B2B lead generation and performance marketing for IT services provider. Overseeing marketing strategies and implementation from planning to execution with measurable outcomes.
Responsibilities
- You are responsible for the marketing of the Business Unit with a clear focus on lead generation, market activation and effective sales support.
- You define strategic priorities, develop appropriate measures and independently drive their implementation.
- Whether a digital campaign, event or partner initiative — you ensure every activity consistently contributes to concrete goals and delivers measurable results.
- Plan, execute and optimize B2B marketing campaigns
- Manage performance activities (LinkedIn Ads, SEA, e-mail marketing)
- Develop and maintain landing pages and lead funnels
- Structured handover of leads to Sales
- Campaign reporting and performance analysis
- Maintain and further develop website content in the CMS
- Implement marketing automation measures
- Active work in the CRM (lead nurturing, campaign assignment, reporting)
- Implement and refine social media strategy and create content
- Develop presentations and sales collateral
- Support account-based marketing activities
- Assist with strategically relevant customer initiatives
- Organize and run webinars, customer events and trade show appearances
- Follow-up activities including lead tracking
- Monitor relevant KPIs
- Analyze campaign results
- Identify optimization potential
- Track budgets for local activities
- Manage external service providers
Requirements
- Solid marketing education (HF/FH or equivalent)
- Several years of experience in B2B marketing, ideally in IT
- Experience with performance marketing and lead processes
- Confident use of CRM and marketing tools
- Understanding of sales processes and pipeline logic
- Very good German and good English
- Microsoft experience is an advantage
Benefits
- Flexible working hours with a 40-hour week and the option for part-time
- Up to 5 days per week location-independent work and the option to work from home or remotely from Switzerland
- 25 days annual vacation (27 days from age 40 / 30 days from age 50)
- 13 paid public holidays and the possibility of additional unpaid leave
- 100% salary continuation for 3 weeks paternity leave / 16 weeks maternity leave
- State-of-the-art hardware and a paid mobile plan including a contribution toward a smartphone
- Above-average pension fund benefits (employer share 60% / employee share 40%)
- Private supplementary accident insurance
- Coverage of continuing education costs and 80% employment with 90% salary continuation during training periods
- Free charging for your electric vehicle at the Gerlafingen site
- Discounted access to fitness and physio center offers
- Brands for employees & benefits at work
- Wellbeing@Work with Mario Kart racing, a silent room, foosball table, aperitifs and team events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Lead Wealth Management marketing strategy and communications at Corebridge Financial, engaging clients and driving growth in Retirement Services. Oversee program development and collaboration across teams for wealth client engagement.
Intern supporting communication and marketing for Deutschlandradio. Engage in internal and external communications, marketing, and various projects.
Assistance to management and marketing responsible at Porsche Center Niederbayern. Focused on operations, planning, and marketing measures execution.
Shopper Marketing Manager developing in - store marketing strategies to influence shopper behavior for Clorox. Collaborating with teams to deliver integrated Customer Business Plan based on shopper insights.
Field Marketing Manager turning real - world experiences into pipeline and community growth. Executing high - impact events and collaborating with sales for LangChain's marketing strategy.
Alternant en Marketing et Analyse de données au sein de SV - PRO, spécialisé dans les machines agricoles. Contribuer aux équipes commerciales et à la gestion des données.
Working Student supporting Marketing team in a publishing house focusing on digital content and social media. Gaining practical experience in marketing within an innovative environment.
Head of Strategy & Solutions responsible for strategic direction and commercial growth at Roche Diagnostics Australia. Leading portfolio strategies and market differentiation with strong commercial outcomes.
Marketing Artist creating engaging marketing creatives for mobile games. Collaborating with teams to execute ideas and produce high - performing video creatives.