Marketing Assistant support in crafting strategies and managing social media channels. Creating and analyzing content for various platforms to engage customers across digital touchpoints.
Responsibilities
Assist in developing and executing social media strategies aligned with the company’s marketing objectives.
Manage the day-to-day operations of corporate social media channels (e.g., Instagram, Facebook, TikTok).
Monitor engagement metrics and optimize content for better performance.
Produce high-quality visual and written content for social media, including photography and video.
Coordinate with external production partners, when necessary, to ensure brand consistency.
Edit and adapt multimedia content for different platforms and formats.
Support the planning and execution of digital advertising campaigns on social media, app, and website.
Manage and update content on the company’s websites and apps, ensuring accuracy and alignment with brand guidelines.
Collaborate with internal teams to implement promotional activations and landing pages.
Maintain and update internal digital communication channels (e.g., newsletters, intranet posts).
Ensure timely dissemination of relevant information to internal stakeholders.
Track and analyze performance metrics for social media and website content.
Prepare regular reports with insights and recommendations for improvement.
Ensure all digital content complies with brand standards and legal requirements.
Stay up to date on industry trends and best practices in digital marketing.
Propose action plans to capture qualified leads through digital channels.
Support the management of internal incentive campaigns.
Localize content produced in English by global offices for the Brazilian audience.
Manage the accreditation process for partner agencies to access restricted airport areas.
Requirements
Experience in retail (brick-and-mortar or e-commerce) or in industry, preferably in beauty, alcoholic beverages, confectionery, or fashion.
Good knowledge of social media management tools and analytics platforms.
Familiarity with photo and video editing software (e.g., Canva).
Strong communication and organizational skills.
Ability to work collaboratively and manage multiple tasks in a dynamic environment.
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