Hybrid Web Marketing Analyst, Junior

at Dufry do Brasil Duty Free Shop

• Job title: Web Marketing Analyst, Junior
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Rio de Janeiro, Brazil

About the role

• Marketing Assistant support in crafting strategies and managing social media channels. Creating and analyzing content for various platforms to engage customers across digital touchpoints.

Responsibilities

• Assist in developing and executing social media strategies aligned with the company’s marketing objectives.
• Manage the day-to-day operations of corporate social media channels (e.g., Instagram, Facebook, TikTok).
• Monitor engagement metrics and optimize content for better performance.
• Produce high-quality visual and written content for social media, including photography and video.
• Coordinate with external production partners, when necessary, to ensure brand consistency.
• Edit and adapt multimedia content for different platforms and formats.
• Support the planning and execution of digital advertising campaigns on social media, app, and website.
• Manage and update content on the company’s websites and apps, ensuring accuracy and alignment with brand guidelines.
• Collaborate with internal teams to implement promotional activations and landing pages.
• Maintain and update internal digital communication channels (e.g., newsletters, intranet posts).
• Ensure timely dissemination of relevant information to internal stakeholders.
• Track and analyze performance metrics for social media and website content.
• Prepare regular reports with insights and recommendations for improvement.
• Ensure all digital content complies with brand standards and legal requirements.
• Stay up to date on industry trends and best practices in digital marketing.
• Propose action plans to capture qualified leads through digital channels.
• Support the management of internal incentive campaigns.
• Localize content produced in English by global offices for the Brazilian audience.
• Manage the accreditation process for partner agencies to access restricted airport areas.

Requirements

• Experience in retail (brick-and-mortar or e-commerce) or in industry, preferably in beauty, alcoholic beverages, confectionery, or fashion.
• Good knowledge of social media management tools and analytics platforms.
• Familiarity with photo and video editing software (e.g., Canva).
• Strong communication and organizational skills.
• Ability to work collaboratively and manage multiple tasks in a dynamic environment.
• Advanced English.
• Completed higher education (Bachelor’s degree).

Benefits

• Meal allowance
• Transportation allowance
• Annual profit-sharing
• Health insurance
• Dental plan
• Life insurance
• Gympass
• Birthday day off
• Product discounts