Marketing Automation Intern assisting the Enterprise Marketing team with analytics and campaign measurement. Gaining hands - on experience in a sustainable infrastructure company, focusing on marketing automation and data quality.
About the role
- Coordinating influencer marketing and public relations for C&A, a leading fashion retail company in Brazil. Engaging with creators, optimizing strategies, and managing media relations.
Responsibilities
- Monitor results and optimize strategies and course corrections in real time; produce event reports.
- Develop and lead internal and external projects, streamlining processes and workflows with organization, dynamism and support from tools (Trello).
- Manage projects in partnership with leadership from agencies specialized in contracting and managing creators, including budget management.
- Work collaboratively with different areas of the company (Content, Consumer & Market Insights, Media, Brand teams, among others).
- Keep up with innovations in technology, advertising and media, analyzing trends, platform launches and success cases to drive strategic innovation.
- Coordinate relationships with the press, influencers, partners and opinion leaders.
- Lead the PR agency as well as the PR strategy and agenda, including events and press relations.
- Produce seeding materials and maintain knowledge of mailing lists related to fashion retail.
- Plan and execute proactive and reactive communications actions, including launches, events, campaigns and special activations.
- Monitor trends in fashion, behavior, consumption and culture to identify editorial opportunities and storytelling angles.
- Track results and generate analyses of brand impact and reputation.
Requirements
- Bachelor's degree in Communications, Journalism, Public Relations or related fields.
- Experience with social media and creators in media/advertising agencies, retail and/or media outlets.
- Deep knowledge of the digital ecosystem and social networks.
- Experience in Public Relations.
- Intermediate English.
Benefits
- Health and Dental Insurance (employee and dependents)
- Dr. C&A - Telemedicine and Teletherapy
- Annual bonus
- Parking or transportation voucher (Work location: Alphaville – Barueri/SP)
- Birthday Off — one day off during your birthday month
- Flexible hours
- On-site cafeteria
- Flexible meal benefit (food allowance and/or meal vouchers)
- Gympass
- Semi-annual vacation
- Employee discount at C&A stores and e-commerce
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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