Hybrid Brand & Marketing Manager

at Bird Buddy

• Job title: Brand & Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €56,000 - €75,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Ljubljana, Slovenia

About the role

• Brand & Marketing Manager at Birdbuddy shaping brand strategy and execution for innovative consumer technology. Collaborating across teams to launch new products and enhance brand experience.

Responsibilities

• Partner with senior leadership to support the long-term vision for the Birdbuddy brand.
• Help define and evolve brand positioning, messaging, tone of voice, and communication principles.
• Maintain and apply brand guidelines to ensure consistency and quality across teams.
• Write clear, engaging copy and narratives that reflect Birdbuddy’s personality and mission.
• Act as a go-to brand partner for internal teams, providing guidance and clarity on brand expression.
• Develop campaign concepts, creative briefs, and core brand and launch materials.
• Ensure visual and verbal brand expression is consistent across all customer touchpoints.
• Own, organize, and maintain brand assets so they are accessible and used correctly.
• Support go-to-market planning and execution for new products and updates.
• Coordinate with internal teams and external partners to deliver high-quality launch assets.
• Help manage timelines, messaging, and creative development for campaigns and launches.
• Work with Product to translate features and insights into compelling customer stories.
• Collaborate with Growth on messaging across acquisition, retention, and lifecycle channels.
• Partner with Design on packaging, identity systems, and communication materials.
• Support Partnerships and Community initiatives, including co-branded activations and ambassador programs.

Requirements

• 4+ years of experience in brand, marketing, or creative roles within consumer, lifestyle, or digital product companies.
• Hands-on experience executing brand strategy, messaging, and campaigns.
• Exposure to product launches or go-to-market initiatives.
• Strong execution skills with a strategic mindset.
• Excellent writing and storytelling skills with sensitivity to tone and audience.
• Comfortable collaborating cross-functionally and incorporating feedback.
• Organized, proactive, and able to manage multiple projects in parallel.
• Thoughtful, curious, and confident in expressing brand opinions constructively.
• Experience with community-led brands or ambassador programs is a plus.

Benefits

• competitive stock options
• at least 25 days of paid leave
• open-ended contract with a trial period
• Bird Buddy Feeder and Bird Buddy Premium Family subscription