About the role

  • Strategic marketer for SaaS products in energy sector. Collaborating on marketing strategies and promoting software value to clients.

Responsibilities

  • Develop and articulate compelling, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments
  • Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns
  • Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio
  • Facilitate the direct handover of generated leads to our sales team
  • Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
  • Collaborate with product, sales, and customer success teams to align marketing efforts.
  • Produce marketing collateral including website copy, case studies, whitepapers, and presentations
  • Develop and execute go-to-market strategies for software products and feature launches
  • Support sales enablement with tools, training materials, and product insights
  • Conduct market, customer, and competitive research to inform marketing strategy

Requirements

  • 3+ years working in SaaS/tech marketing.
  • Experience in B2B content/ABM marketing.
  • Commercially focused: anticipate, identify, and satisfy client needs profitably.
  • A good balance of superlative copywriting skills and creative flair.
  • An analytical mindset, optimising efforts based on evidence.
  • Confident and persuasive, contributing to discussions with colleagues of all levels.
  • Outstanding written and verbal communication.
  • A great team player.
  • Enthusiasm and curiosity about the energy transition.
  • Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.
  • CIM member: Affiliate or Associate ACIM.
  • Experience of CRO, SEO, SEM and paid media.
  • Experience of marketing subscription software, ideally in the energy industry.
  • An interest in making a positive contribution to the global energy transformation.
  • PowerPoint and Excel proficiency.

Benefits

  • Private Medical Insurance
  • Dental Insurance
  • Parental Support
  • Salary-Exchange Pension
  • Employee Assistance Programme (EAP)
  • Local Oxford Discounts
  • Cycle-to-work Scheme
  • Flu Jabs

Job title

Technical Sales Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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