CRM Campaign Manager at home24 driving engagement and revenue through impactful CRM campaigns. Managing newsletters, customer journeys, and data analysis to optimize performance in e - commerce.
About the role
- Marketing Campaign Manager executing and optimizing semiconductor marketing campaigns for Arrow's Global Components business. Collaborating with internal teams for effective go-to-market execution and measurable results.
Responsibilities
- Plan and manage marketing campaigns in support of Global Components, Semiconductor related priorities
- Partner closely with supplier management and other internal stakeholders to align campaign objectives, messaging, and timing
- Support field enablement activities by partnering across the business, including with the field and sales teams, to translate campaign objectives into clear enablement assets, guidance, and timelines that help the field understand what’s being promoted, why it matters, and how to engage customers effectively
- Work cross-functionally with marketing teams to coordinate execution across channels and programs
- Manage campaign timelines, budgets, and deliverables from intake through launch and post-campaign analysis
- Ensure campaign plans are clearly defined, well-sequenced, and aligned to business goals
- Track, analyze, and report on campaign performance, translating results into insights and recommendations
- Use performance data and learnings to optimize in-flight campaigns and inform future planning
Requirements
- 10+ years of experience in B2B marketing, ideally within electronics, components, industrial, or technology-driven environments
- Direct experience managing integrated marketing campaigns supporting product portfolios, business units, or vertical markets—owning planning, execution, and performance measurement
- Strong understanding of electronics or component-based businesses, including how product availability, lifecycle status, and technical differentiation influence go-to-market strategy and campaign performance
- Proven ability to manage always-on and programmatic marketing efforts, balancing baseline demand generation with incremental campaign investments to support business priorities
- Experience working in a highly collaborative, matrixed organization, partnering closely with product management, supplier management, sales, and marketing teams
- Demonstrated success driving measurable outcomes, including demand generation, pipeline contribution, eCommerce revenue, or lead generation in B2B environments
- Highly analytical and data-driven, with hands-on experience using performance data to evaluate effectiveness and inform optimization and planning decisions
- Strong planning and budget management skills, including forecasting, pacing, and performance reporting
- Experience coordinating with multiple internal teams or external partners, ensuring alignment, accountability, and timely execution
Benefits
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Short-Term/Long-Term Disability Insurance
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Paid Time Off (including sick, holiday, vacation, etc.)
- Tuition Reimbursement
- Growth Opportunities
- And more!
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