Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
About the role
- Marketing Executive working with the marketing team to create brand awareness and demand in various channels. Collaborating with sales teams and organizers for successful market presentations and events.
Responsibilities
- Work with the sales team and Senior Marketing Executive on shop in shop opportunities
- Provide pro-active support to the sales team
- Bespoke artwork for retailers
- Source printing of header boards etc.
- Visit accounts with the sales team as needed
- Identify how we can improve our brand presence in-store
- Maintain an in-stock position of all merchandising materials
- Maintain the merchandising materials pricelist
- Work with the marketing team and DTC & Community Events Manager to prepare for events
- Ordering products and return these to stock post event
- Liaising with the product team to organise samples as needed
- Packing up for events
- Identify relevant events for potential sponsorship
- Attend key events and trade shows
- Prepare and support Go To Market Plans for key accounts/retailers
- Present Go To Market plans to key accounts
- Align all activity with brand marketing schedules
- Assist with PR requests from agency and press
- Create press releases for key products
- Identify additional opportunities within key equestrian titles
- Work with Organic Content & Social Media Executive to manage relationships with influencers
Requirements
- 3 years+ relevant experience
- Understanding of the agricultural industry is preferable
- Marketing qualification
- Clean valid driving licence
- Interpersonal skills with ability to communicate at all levels both internally and externally
- Articulate with strong verbal and written communication
- Attention to detail
- Organised with good time management and ability to prioritise workload
- Ability to work in a team as well as independently
- Creativity
- Customer Service
- General office and retail experience would be beneficial to this role
- Familiarity with the digital environment, in particular social media
- Self-motivated with a positive attitude
- Willing & able to get involved & ‘roll-up sleeves’ to get things done
- Flexible approach
- Passion for product and marketing
- Personal drive
- Results orientated
- Integrity and strong business ethic
Benefits
- Private Medical Insurance
- Life Assurance
- Critical Illness Cover
- Employee Assistance Programme
- Health & Wellbeing Points Scheme
- Cycle to Work Scheme
- Company Bonus Scheme
- Employee Purchase Scheme
- Employee Referral Programme
- Bring your dog to work scheme
- Employee Volunteering policy
- Working from a different location policy
- Free onsite Parking including 2 electric charging points
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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