Lead Marketing Operations for Bauer Media Outdoor, enhancing marketing strategy and technology stack. Oversee team, optimize systems, and improve marketing-to-sales processes.
Responsibilities
Lead Marketing Operations across Bauer Media Outdoor, developing the strategy, systems and processes that support our marketing and sales teams.
Own and optimise our marketing technology stack, including HubSpot and tools such as Webflow, AcquiaDAM, Showpad, Oktopost and LinkedIn Sales Navigator.
Improve marketing-to-sales processes, ensuring effective lead management, scoring and nurturing across the customer lifecycle.
Ensure strong integration between marketing systems and CRM, working closely with Salesforce to support sales and pipeline visibility.
Own marketing reporting, using tools such as HubSpot and Google Analytics to deliver clear insights and demonstrate marketing’s impact.
Oversee the photography process and supporting systems, ensuring high-quality assets are captured, managed and easily accessible.
Lead and develop the Marketing Operations team (currently 3 people) while working closely with stakeholders across the UK and Europe.
Requirements
Significant experience setting the strategic direction for a Marketing Operations function, including hands-on experience with HubSpot.
Strong understanding of marketing automation and how it supports lead generation, nurturing and conversion.
Proven experience demonstrating how marketing activity contributes to revenue and business growth.
Comfortable working with a range of teams and senior stakeholders, with the credibility to influence at leadership level.
Able to clearly communicate the value of marketing technology and drive adoption across the business.
Patient and resilient when driving change, with the ability to bring people on the journey and embed new ways of working.
Experience working cross-functionally, ideally within international or multi-market environments.
Setting core KPIs in conjunction with stakeholders.
Demonstrable experience of managing budgets.
Benefits
Salary DOE
Flexible working (this generally looks like 3 days in our offices and 2 days at home)
25 days’ annual leave inc. bank holidays
2 paid volunteering days each year to support a charity or because that matters to you
Company Pension Scheme matched at 5% or 8%
Healthcare Cash Plan
Life Insurance and group income protection scheme
Cycle to work scheme
Travel/Season ticket loans and a whole host of discounts across 100s of retailers
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