Marketing student supporting content creation and social media strategy for a PropTech company. Developing campaigns, managing content and optimizing marketing materials.
About the role
- Senior Website Content Specialist at Arcadis overseeing content management and digital marketing strategies. Ensure SEO optimization and quality while collaborating with cross-functional teams to enhance user experience.
Responsibilities
- Manage, edit, and publish high-quality content—including news, blogs, campaigns, and projects—on arcadis.com using Optimizely CMS, ensuring accuracy, brand alignment, SEO compliance, and accessibility.
- Own the web content calendar and coordinate publishing workflows in line with marketing campaigns and business priorities.
- Review and optimize content for formatting, tone, and technical SEO, conducting audits, A/B tests, and using personalization/localization features as needed.
- Analyze website and campaign performance using analytics tools, recommending data-driven improvements to enhance user engagement and achieve business goals.
- Collaborate with designers, marketing leads, and subject matter experts to refine and approve content, and liaise with global and regional teams to keep content up to date.
- Maintain content governance standards, conduct regular quality checks, and ensure compliance with accessibility guidelines.
- Lead or support web content projects, mentor junior team members, and provide expert advice to internal stakeholders on digital content strategy and best practices.
Requirements
- Bachelor’s degree in Communications, Marketing, Digital Media, or related field.
- 3–7+ years’ experience in web content management, digital marketing, or copywriting.
- Experience in content writing
- Strong writing, editing, proofreading, and storytelling skills with keen attention to detail.
- Proficiency in Optimizely or similar CMS platforms, with experience in content personalization, localization, and A/B testing.
- Solid understanding of on-page/technical SEO, analytics, and digital performance metrics.
- Familiarity with UX best practices, web accessibility standards, and user-centered content design.
- Strong communication, collaboration, and interpersonal skills; able to work effectively with cross-functional teams.
- Excellent project management, problem-solving, and multitasking abilities in a fast-paced environment.
- Proactive, results-driven, and able to prioritize and meet tight deadlines.
- Skilled in Microsoft Office, with basic HTML/CSS knowledge a plus.
- Ability to coach others, influence digital communications, and adjust work hours as needed.
- Experience in B2B, tech, consulting, or multi-language/global web environments is preferred.
Benefits
- Our Commitment to Equality, Diversity, Inclusion & Belonging
- Skills-based approach for career path
- Supportive work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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