About the role

  • Community Liaison driving occupancy growth through outreach and relationship management at Rose Arbor Village. Fostering connections with healthcare professionals and referral partners while ensuring resident satisfaction.

Responsibilities

  • Actively build and maintain a network of referral sources, including hospitals, rehabilitation centers, physicians, senior centers, home health agencies, and community organizations.
  • Attend community events, health fairs, networking functions, and speaking engagements to promote the community and establish a strong market presence.
  • Develop partnerships with local organizations to create mutually beneficial referral opportunities.
  • Serve as a point of contact for prospective residents, families, and referral partners, ensuring consistent follow-up and relationship management.
  • Conduct tours and personalized consultations for prospective residents and their families.
  • Present the community’s continuum of care, amenities, and lifestyle programs in a compelling, consultative manner.
  • Track leads using the CRM system, manage the sales pipeline, and report progress to leadership weekly and monthly.
  • Collaborate with the Executive Director and clinical teams to ensure seamless move-ins and optimal resident satisfaction.
  • Partner with marketing and sales teams to plan and execute campaigns, events, and promotions that drive community visibility and occupancy.
  • Analyze local market trends, competitor activity, and referral patterns to adjust outreach strategies.
  • Ensure all marketing and outreach efforts are consistent with California RCFE regulations and industry best practices.

Requirements

  • Proven success in outside sales, relationship management, and achieving occupancy/revenue goals.
  • Strong knowledge of California RCFE regulations and senior care industry trends.
  • Exceptional interpersonal, presentation, and communication skills; able to influence and inspire trust among families and referral partners.
  • Proficiency with CRM systems, Microsoft Office Suite, and marketing analytics tools.
  • Highly motivated, results-driven, and entrepreneurial.
  • Outgoing, persuasive, and comfortable with frequent external engagement.
  • Strategic thinker with the ability to analyze data and adjust outreach plans.
  • Strong organization, follow-through, and attention to detail.
  • Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred).
  • Minimum 3–5 years of senior living sales, business development, or healthcare outreach experience.

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements

Job title

Senior Business Development Representative / Community Liaison

Job type

Experience level

Senior

Salary

$80,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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