Associate Director of Sales at Adventures on the Gorge managing sales and marketing efforts. Driving revenue growth across various segments with team leadership.
Responsibilities
Drives revenue growth by developing and executing sales and marketing strategies across group, social, corporate, and leisure segments.
Achieves or exceeds individual and property sales targets and revenue goals through proactive sales deployment and pipeline management.
Oversees group contracting process including rate proposals, terms, concessions, and space utilization to ensure alignment with revenue goals.
Collaborates with revenue management resources to manage rate strategy, inventory controls, forecasting, and banquet/meeting space optimization.
Monitors market conditions, competitive activity, and demand trends to optimize business mix and adjust strategies accordingly.
Produces required business reporting including pace reports, actual vs. target, action plans, segment performance, and post-mortem summaries.
Communicates best practices and collaborates with above-property commercial teams, tourism authorities, and community stakeholders.
Recruits, trains, coaches, and evaluates sales and marketing team members to ensure performance standards, accountability, and career development.
Develops strong client and partner relationships, serving as a primary liaison for planners, agencies, tourism groups, and local businesses.
Supports cross-sell and on-property activation initiatives to drive incremental revenue and ancillary capture.
Works closely with the Area General Manager, General Manager – Resort Operations, and on-property departments to ensure seamless handoffs from sales to operations and high-quality event execution.
Performs other duties as assigned to support departmental and property performance.
Requirements
Bachelor’s Degree in Business, Marketing or Hospitality
5 years’ experience in sales, group catering events or like employment with management experience
Effective people management and staff development experience
Must be financially adept and accountable in managing to budget
Must have experience in the development and execution of sales and marketing plans
Demonstrated oral and written communication skills
Experience with computer applications including, but not limited to: Microsoft Office, Maestro, Opera, Springer, Miller System or other property management systems.
Experience with sales based CRM applications
Professional appearance and demeanor
Ability to work effectively under pressure and meet established goals and objectives
General financial acumen
Demonstrated success working and building effective internal relationships that move the business forward within matrix, team-based environment
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