Lifecycle Marketing Associate executing and improving campaigns at Good Inside. Collaborating with creative and product teams for email, SMS, and push communications.
About the role
- Marketing Analyst at construction tech company overseeing digital marketing initiatives. Collaborating with agencies and internal teams to drive brand consistency and performance optimization.
Responsibilities
- Manage and oversee the marketing agency's activities (paid media, social media, branding, etc.)
- Create and organize clear, strategic briefs
- Approve and validate plans, campaigns, and creative assets prior to publication
- Track timelines and ensure deadlines are met
- Monitor and analyze KPIs (leads, conversion, engagement, traffic, etc.)
- Produce performance reports and present results to management
- Recommend strategic improvements based on data
- Ensure brand consistency across all channels
- Act as liaison with the product team and other internal departments
Requirements
- Minimum of 2 years of experience in marketing
- Degree in Marketing, Advertising, Business Administration, or a related field
- Prior experience managing agencies or marketing vendors
- Experience with tools such as Google Analytics, Meta Ads, and Google Ads
- Knowledge of products and services related to the construction industry
- Knowledge of digital marketing (paid traffic, SEO, social media, sales funnel)
- Strong communication: ability to communicate clearly and persuasively, both verbally and in writing
- Resilience: ability to handle rejection and challenges while remaining motivated and focused on goals
- Flexibility: adapt to different situations and demands, adjusting approaches as needed
- Proactivity and ownership: strong sense of responsibility for results and willingness to take initiative to achieve goals
Benefits
- Home office allowance: R$70.00
- Mobility benefit options (commuter voucher/VT, fuel allowance, or parking)
- Meal voucher: Company-subsidized R$35.00/day (paid via Flash Benefícios card)
- Health plan: SulAmérica for employee and dependents (no monthly fee for the employee; dependent coverage subject to a monthly contribution)
- Dental plan: SulAmérica with no copay
- Mental health program
- Life insurance
- Partnerships with universities and language schools to support education
- Pharmacy discounts: Drogaria São Paulo and Drogaria Pacheco
- Sesc partnership
- Total Pass (discounts on gyms and sports)
- Day off during the employee's birthday month
- Extended paternity leave: 20 consecutive days
- Extended maternity leave: 180 consecutive days
- Childcare assistance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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