Head of Commercial and Marketing hands - on leading marketing strategy and execution for Mitchell & Ness. Drives revenue growth, market expansion, and brand value globally.
About the role
- Esports Marketing Manager at Fnatic, coordinating campaigns for franchise game titles and engaging fans. Leading marketing strategies and working with creators to build global fandom.
Responsibilities
- Ideate, plan & execute integrated marketing campaigns related to Fnatic’s franchised game titles (e.g. Counter-Strike, League of Legends, Valorant, Rainbow Six), and build strong relationships with associated game publishers
- Develop and execute activations for digital assets and in‑game items, and well as product launches and other brand activity; utilising content and creator capability effectively
- Ensure all marketing activations deliver Fnatic’s brand promise and commercial goals
- Collaborate with Fnatic Studios, Social, Creators, Product, and Community teams to deliver storytelling and asset creation
- Manage CRM/product marketing initiatives tied to digital drops and title‑specific campaigns
- Oversee paid social media campaigns
- Lead campaign measurement, tracking KPIs, forecasting ROI and managing spend
- Monitor fan sentiment and youth culture trends; ensure activations resonate authentically
- Perform post‑campaign analysis, distilling insights to inform the next iteration
- Support global roll‑out, tailoring campaigns for different markets while maintaining consistency
- Brief and liaise with external agencies or partners when needed (e.g. for digital items or influencer campaigns)
- Collaborate with Legal on marketing regulations, especially around digital items and international execution
- Lead ad-hoc Marketing projects defined by your manager
Requirements
- Proven experience in developing impactful campaigns for youth‑centric, consumer or gaming brands
- Strong understanding of the esports landscape and virtual economies
- Experience working in a global context, nuancing campaigns for different international markets
- Creative flair balanced with ability to deliver
- Data‑driven and ROI‑focused mindset – comfortable forecasting and interpreting campaign results
- Excellent project management and communication skills
- Resourcefulness and flexibility, able to do a lot with a little where needed
- Excellent written and spoken English; German highly desirable and other languages a plus
Benefits
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Hybrid onsite/remote work policy
- Employee Assistance Programme (Health Assured)
- Enhanced parental leave policy
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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