About the role

  • Sponsorship Analyst supporting a diverse client portfolio across sports marketing analytics. Assisting in data-driven decision making with internal research and analytics strategies.

Responsibilities

  • Assist with day-to-day management of internal research requests emanating from both brand marketing and partnership development (commercial) teams, respectively
  • Provide data-oriented client support for both brand and property clients related to questions of sponsorship strategy, deal/asset valuation, and marketing performance measurement
  • Leverage data to generate industry and fan insights related to existing client endeavors as well as prospective clients (new business pitches, RFP responses, etc.)
  • Provide general communications and administrative support related to Allied Sports analytics services, particularly w/r/t internal research request pipeline management
  • Learn and utilize Allied Sports research toolkit including subscription-based services related to consumer demographics/behaviors, business intelligence, industry news aggregators, and media measurement
  • Manage relationships with existing and potential research vendors as part of the on-going development of our Allied Sports research toolkit, or for ad hoc client projects
  • Assist with presentations/decks, development of client-facing materials, and research-related storytelling including data visualization
  • Interface directly with brand and property clients when/where data/research support is needed

Requirements

  • Minimum 0–2 years of experience in sports marketing analytics, sponsorship measurement, or related roles within an agency, brand, property, talent, or research environment
  • Understanding of basic principles of data organization, manipulation, and cleaning (constructing data frames/tables, variables vs observations, sorting and labeling, statistical analysis)
  • Some agency experience or equivalent academic understanding of sports, sports marketing, sponsorships/partnerships, event marketing, valuation, and ROI measurement
  • Ability to think analytically, grasp data concepts/ trends, and articulate data stories in layman’s terms (i.e. data storytelling)
  • Ability to problem-solve independently and in groups
  • Excellent time management, written, and oral communication skills
  • Proficient in Microsoft suite, particularly Microsoft Excel
  • Preference for experience with data analysis tools like R/R Studio, Python, syndicated consumer research services like YouGov, Simmons, GWI, or custom survey/ polling work (questionnaire development, fielding, data crosstabulation, etc.)

Benefits

  • Vision
  • Medical
  • Dental
  • Commuter Benefits

Job title

Sponsorship Analyst

Job type

Experience level

Junior

Salary

$65,000 - $75,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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