Join the UMAUMA group as a PMO with a focus on Trade Marketing. Manage client relationships and project execution for trade marketing initiatives.
About the role
- Marketing Manager focused on revenue growth and client engagement at Alexander Group while managing marketing strategies and campaigns.
Responsibilities
- Determine and develop innovative and results-oriented marketing strategies, programs and campaigns
- Represent the firm’s value proposition, offerings and point of view for the creation of focused messages, content and programs
- Develop and maintain the marketing calendar for the services portfolio initiatives including services-focused research, content and email campaigns aligning all to industry practices
- Develop and manage the strategy for building related communities and councils
- Provide support for Alexander Group sponsored events and coordination for third-party events
- Facilitate planning sessions to establish the annual marketing plan for the services portfolio including the timing, budgeting, tracking and analytics for programs that link to the firm’s business plan
- Help curate the services practice CRM database
- Manage communication between team members and stakeholders to ensure clear understanding and alignment of initiatives
- Provide reports on program and campaign performance, contribute to success analysis and identify opportunities to improve performance
Requirements
- Bachelor’s degree in marketing
- 5+ years of work experience in a marketing manager role
- Bias towards creativity and action
- Exceptional writing, communication and team working skills with a high degree of motivation, positive attitude and willingness to learn from mentors and peers
- Strong PowerPoint and Excel skills, experience working and interpreting sales, customer and marketing data
- Experience working with Salesforce and Pardot
- Ability to work proactively across work streams and interact fluidly with consultants and clients in a fast-paced environment
- Strong attention to detail and multi-tasking abilities
- Ability to work with uncertainty and learn quickly
- Experience working in professional services a plus
Benefits
- Bonus Eligible
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