Marketing Manager focused on revenue growth and client engagement at Alexander Group while managing marketing strategies and campaigns.
Responsibilities
Determine and develop innovative and results-oriented marketing strategies, programs and campaigns
Represent the firm’s value proposition, offerings and point of view for the creation of focused messages, content and programs
Develop and maintain the marketing calendar for the services portfolio initiatives including services-focused research, content and email campaigns aligning all to industry practices
Develop and manage the strategy for building related communities and councils
Provide support for Alexander Group sponsored events and coordination for third-party events
Facilitate planning sessions to establish the annual marketing plan for the services portfolio including the timing, budgeting, tracking and analytics for programs that link to the firm’s business plan
Help curate the services practice CRM database
Manage communication between team members and stakeholders to ensure clear understanding and alignment of initiatives
Provide reports on program and campaign performance, contribute to success analysis and identify opportunities to improve performance
Requirements
Bachelor’s degree in marketing
5+ years of work experience in a marketing manager role
Bias towards creativity and action
Exceptional writing, communication and team working skills with a high degree of motivation, positive attitude and willingness to learn from mentors and peers
Strong PowerPoint and Excel skills, experience working and interpreting sales, customer and marketing data
Experience working with Salesforce and Pardot
Ability to work proactively across work streams and interact fluidly with consultants and clients in a fast-paced environment
Strong attention to detail and multi-tasking abilities
Ability to work with uncertainty and learn quickly
Experience working in professional services a plus
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