Marketing Studies Manager conducting media audience analysis for RMC BFM Group. Responsible for strategic insights and recommendations based on audience data.
About the role
- Marketing Specialist at Ajinomoto developing food products and collaborating with cross-functional teams in the Food Service market.
Responsibilities
- Directly participate in the development of new products for the Food Service market by leading projects together with other areas such as R&D, QA, Packaging Marketing, Nutrition Marketing, etc.
- Prepare and analyze P&L to help confirm project viability; develop and manage project schedules and lead the teams involved.
- Conduct research, competitive analysis, price positioning studies, market positioning, packaging planning, etc.
- Develop action plans considering price, distribution, competition, internal and external environment, timelines, etc.
- Analyze sales results by tabulating information to detect issues and propose corrective actions.
- Deliver product launch presentations to the Customer Service (SAC) team to share knowledge and strengthen responses to consumer complaints and inquiries.
- Interface with advertising agencies, prepare briefings covering product, price, target audience, etc.
- Update, monitor and control all departmental expenses/payments to provide information for budget forecasting.
Requirements
- Bachelor's degree in Business Administration, Marketing, Advertising, Engineering or a related field.
- Experience in Marketing, preferably with involvement in product development projects.
- Good knowledge of Microsoft Office, especially Excel.
- Intermediate English.
- Knowledge of P&L.
- Desirable but not mandatory: analytical reasoning, interpersonal skills, persuasive ability, communication, project management, Microsoft Project.
Benefits
- Medical insurance
- Dental insurance
- Life insurance
- Meal voucher
- Gympass
- Transportation allowance (VT)
- Profit sharing (PLR)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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