Marketing Operations Specialist supporting marketing activities and digital communication for global law firm. Engaging with clients and ensuring content aligns with brand voice across various platforms.
About the role
- Manager of Marketing Operations at Airwallex focusing on global marketing systems. Leading data and strategy to optimize revenue impact and pipeline growth.
Responsibilities
- Own the global MarTech and AdTech stack
- Design and maintain end-to-end lead-to-revenue infrastructure
- Establish and govern global tracking standards
- Define and enforce attribution hygiene
- Lead global ad operations and tagging governance
- Build QA, monitoring, and diagnostic frameworks
- Partner cross-functionally to operationalize compliant tracking processes
- Own marketing-to-revenue measurement models
- Develop executive-level reporting and insights
- Enable downstream optimization and experimentation
- Own global lead management operations
- Drive global scale, enablement, and reliability
Requirements
- 8+ years of experience in Marketing Operations, Revenue Operations, Growth Operations, or Demand Operations in B2B, SaaS, or enterprise GTM environments
- Deep hands-on expertise with Marketo (or equivalent MAP), Salesforce, and Google Tag Manager
- Proven experience owning global lead management, attribution, and lifecycle frameworks across regions and segments
- Strong understanding of paid media platforms (LinkedIn, Google, Meta), ABM technologies, and funnel analytics
- Experience partnering with Sales Ops, RevOps, Data, and Finance on pipeline reporting, forecasting, and ROI modeling
Benefits
- US-based employees are eligible to participate in medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
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