Configuration Manager overseeing configuration management processes at AtkinsRéalis, leading large engineering programs and establishing CM systems across multiple projects.
About the role
- Manager of Landing Page Optimization at Airwallex leading CRO initiatives and experiments for U.S. and EMEA markets to enhance conversion rates and user experience.
Responsibilities
- Own the LPO experimentation roadmap for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets.
- Define hypothesis-driven test plans (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys.
- Partner with regional marketing teams to tailor pages for local audiences — adjusting tone, design hierarchy, and content relevance.
- Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage.
- Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement.
- Use Contentful to design, build, and execute tests and localized variants efficiently.
- Partner with Web Engineering and Design to launch new experiences with strong QA and iteration cadence.
- Manage a CRO experimentation pipeline, documenting learnings, winning variants, and reusable templates.
- Leverage heatmaps, session recordings, and behavioral tools (Hotjar, FullStory, Microsoft Clarity) to identify drop-offs and optimization opportunities.
- Collaborate with Paid Media to test message consistency between ads and landing pages, driving lower CAC and higher down-funnel conversion.
- Define and track key KPIs — conversion rate (CVR), bounce rate, funnel progression, form completion, MQL→SQL rates, and CAC efficiency.
- Build dashboards in Looker, Tableau, or GA4 to visualize test performance and share insights across teams.
- Analyze experiment data with statistical rigor, ensuring significance and scalability.
- Partner with Analytics and RevOps to connect web performance with Salesforce (SFDC) and Marketo data for end-to-end visibility.
- Monitor page speed, UX quality, and mobile responsiveness across both regions, improving experience consistency.
- Collaborate with Performance Marketing, Product Marketing, and Design to turn campaign insights into optimized landing experiences.
- Work with Regional Marketing (APAC, EMEA, US) to align on frameworks and share CRO best practices globally.
- Partner internally and with Analytics to align test results with downstream business metrics (CAC, pipeline efficiency, ROI).
- Serve as the internal advocate for experimentation — promoting data-driven UX decisions and continuous improvement.
- Coordinate localization workflows with regional teams to ensure compliance (e.g., GDPR) and cultural accuracy in copy and layout.
Requirements
- 5+ years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech
- Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation
- Strong understanding of A/B testing methodologies, UX principles, and performance analytics
- Experience working across multiple regions (U.S. and EMEA) — balancing global consistency with local nuance
- Excellent cross-functional collaboration and stakeholder management skills
- Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field
Benefits
- US-based employees are eligible to participate in medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
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