Global Events Manager leading Aircall's global events strategy and execution. Collaborating across teams to enhance brand presence and partner engagement.
Responsibilities
Own Aircall’s first and third party **global events strategy and calendar**, aligning activities with company OKRs, brand goals, and ecosystem priorities.
Build and manage the overarching **Global Event Playbook** — defining the framework and standards for design, messaging, ROI measurement, and enablement for global first/third party and partner ecosystem events.
Partner closely with **Regional Marketing**, **Partner Marketing**, and **Brand** teams to ensure partner and customer storytelling are seamlessly woven into the narratives of flagship events.
Forecast event performance, pipeline impact, and budget allocation across first-, third-, and partner-led initiatives.
Collaborate with **Marketing Operations** to ensure consistent data tracking, streamlined follow-up processes, and reporting infrastructure.
Lead the planning and full-cycle execution of all large-scale global (first, and third party) events (approx 4 per year).
Build and deliver a quarterly first-party virtual event playbook (“webinar-in-a-box”), executing the global version and enabling Regional Marketing Managers to localise and replicate it regionally.
Drive cross-functional alignment with **Sales, Customer Success, and Partnerships** to define engagement goals and activation strategies for global events.
Oversee all logistics, creative production, vendor relationships, and communications for global activations.
Support operational delivery for **partner-facing events** (e.g. quarterly partner live trainings), collaborating with Partner Marketing on setup, tech platforms, and comms.
Work cross-functionally with Content and Brand to ensure a rolling catalogue of global event formats is available and regularly updated, enabling regional marketers to deliver high-quality, localised activations from a centralised library of materials.
Lead post event analysis and reporting for global activations, tracking event ROI, pipeline influence, and partner engagement and ensuring results and learnings are shared with stakeholders.
Deliver **post mortem Performance Reports for Global Events**, sharing insights, learnings,and recommendations for continuous improvement.
Create and distribute enablement materials — playbooks, guides, and templates — to standardise event delivery globally.
Partner with **Product Marketing**, **Brand**, and **Sales Enablement** to ensure event content aligns with commercial priorities.
Requirements
5+ years’ experience in **event or field marketing**, ideally within B2B SaaS or technology.
Proven track record managing **large-scale global events** across multiple regions.
Excellent **project management and organisational skills**, with the ability to balance strategic thinking and hands-on delivery.
Strong stakeholder management and collaboration skills, with experience working cross-functionally in a global environment.
Analytical mindset — confident in building reporting dashboards and interpreting ROI metrics.
Experience working with partner ecosystems (e.g. HubSpot, Salesforce, Zendesk, Monday.com) a plus.
Proficiency in tools such as **HubSpot, Salesforce, Monday, Goldcast**, Looker, etc.
Comfortable working across time zones and travelling up to 20% during key event periods.
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