Head of Events leading event marketing strategy across EMEA for a global insurance leader. Collaborating with teams for successful event execution and marketing outcomes.
Responsibilities
Own the strategy, schedule and lead the delivery of broker, client and partner events and sponsorships across the region in close collaboration with Marketing & Communications colleagues
Establish and continuously optimise best practices for event proposals, design, delivery and measurement
Advocate for the use of Cvent, Monday, Salesforce and other tools to ensure that events are planned, delivered, tracked, and measured for performance, ROI, and continuous improvement
Proactive support, guidance and strategic partner to EMEA Marketing & Communications, Product and Distribution partners
Requirements
Degree qualified in Business Administration/Economics, Marketing/Communication, or related fields
Proven experience in Events Marketing, ideally in the financial service industry/regulated industry as well as B2B experience
Proven experience in event ROI measurement, ideally including commercial impact and attribution
Proficiency with both day-to-day activities and long-term strategic planning, striving under tight deadlines and managing multiple priorities to keep up with the company's evolving needs
Excellent verbal and written communication skills in English, as well as one of the following: German, French, Italian.
Additional language skills are an advantage
Benefits
Total Rewards Program, a comprehensive benefits package focused on health, wellbeing and financial security
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