Senior Marketing Automation Analyst in Afya focusing on performance analysis and marketing strategies. Working collaboratively with CRM and commercial teams in a hybrid setup.
Responsibilities
Structure reports and perform analyses on the performance and impact of marketing channels (email, WhatsApp, SMS, web push) on results;
Monitor, analyze and recommend actions to optimize and improve the performance of marketing and sales journeys;
Ensure data consistency and segmentation criteria for journey activation;
Collaborate with CRM and commercial teams and propose optimizations for lead/data handoff processes between tools;
Master the processes implemented in Salesforce and the marketing automation tool to support the team in executing campaigns and actions.
Requirements
Bachelor's degree in progress or completed in Marketing, Social Communication, Languages, Business Administration or related areas;
Systemic thinking and logical reasoning;
Experience with CRM and marketing automation tools (Salesforce, RD Station, Marketing Cloud, Insider, HubSpot or others);
Advanced Office skills (especially Excel);
Strong differential: knowledge of Data Visualization (Power BI or Looker), Python and API calls.
Benefits
Meal/food allowance;
Flexible working hours and arrangements (for Remote roles);
Transport allowance (for Hybrid or On-site roles);
Profit-sharing (PLR);
Multibenefits: flexible benefit via Flash Card to use as preferred;
Gympass / Wellhub;
Psicologia Viva (online platform for consultations with psychologists and nutritionists);
Health and Dental insurance;
Life insurance;
Extended parental leave (up to 6 months for mothers and 20 days for fathers);
Rede D'Ór: support and important information for maternal and baby health with an accredited network of nurses;
Birthday day off (one day off to take on your birthday or during your birthday month);
Platform with various courses to enhance your knowledge (UCA);
Language academy (AIA);
Leadership development program;
Discount on undergraduate and graduate courses at Afya educational units.
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