Marketing Analytics Analyst at Afya, responsible for data collection and analysis to optimize e-commerce funnels. Focused on transforming insights into actionable strategies for marketing channels.
Responsibilities
Implement and manage tags, pixels, and conversion events using Google Tag Manager (Google Ads, Meta Ads, LinkedIn Ads, etc.);
Configure and optimize measurements in Google Analytics 4 (events, parameters, audiences, and reports);
Map, analyze, and optimize e-commerce sales funnels, identifying drop-off points and conversion opportunities;
Develop and maintain dashboards in Looker Studio to monitor KPIs;
Ensure data quality through tracking audits and validations;
Integrate and manipulate data using SQL and ETL processes;
Support the marketing team with data-driven analyses and insights.
Requirements
Proficiency in Google Tag Manager;
Solid experience with Google Analytics 4;
Experience in e-commerce funnel analysis and CRO (conversion rate optimization);
Experience creating dashboards in Looker Studio;
Knowledge of SQL for data manipulation;
Experience with ETL tools and processes;
Analytical, data-driven profile focused on generating business value.
Benefits
Meal allowance / meal voucher;
Flexible hours and work arrangements (for remote roles);
Transportation allowance (for hybrid or on-site roles);
Profit-sharing (PLR);
Multi-benefits: flexible benefit via Flash Card to use as you prefer;
Gympass / Wellhub;
Psicologia Viva (online platform for consultations with psychologists and nutritionists);
Health and dental insurance;
Life insurance;
Extended parental leave (up to 6 months for mothers and 20 days for fathers);
Rede D'Ór: support and important information for mother and baby health through a network of accredited nurses;
Birthday Day Off (one day off to take on your birthday or during your birthday month);
Online learning platform with a variety of courses to enhance your skills (UCA);
Language academy (AIA);
Leadership development program;
Discount on undergraduate and postgraduate courses at Afya's educational units;
Premium subscription to Afya iClinic and Afya Whitebook.
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