Marketing Technician supporting sales and generating leads for Crown in the lifting equipment sector. Responsibilities include campaign design, lead management, and local communication support.
About the role
- Regional Marketing Field Coordinator at Lennar, serving as the marketing partner for local community execution and support for Sales leaders. Overseeing branding and marketing logistics across assigned divisions.
Responsibilities
- Serve as the primary marketing resource for Sales leaders and NHCs in the field
- Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams
- Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography
- Oversee exterior/interior color selection updates
- Coordinate, track, and maintain signage inventory across assigned divisions
- Partner with approved signage vendors for installs, removals, and updates
- Manage and organize the marketing closet with current branded materials
- Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends
- Support national and regional campaign rollouts at the local community level
- Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems
- Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary
- Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution
Requirements
- Bachelor of Science or Arts degree or equivalent preferred
- High school diploma or GED required
- 0 - 2 Years of experience required
- Proven work experience as a Marketing Coordinator
- Computer skills and competencies are required
- Strong organizational and time management skills; able to manage multiple deadlines across various job types
- Knowledge of Microsoft office applications is required
- Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
- Resourceful and solution oriented
- Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable)
- Experience in home building, real estate, or consumer-facing industries is a plus
Benefits
- Health insurance plans, including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Significant Home Purchase Discounts
- Unique opportunities such as the Everyone’s Included Day
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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