Integrated Marketing Manager developing marketing strategies for T - Mobile's Broadband products. Leading the integration and transition of marketing data systems for optimized performance.
About the role
- Manager, Trade Marketing driving global trade strategy and brand investment across major retailers. Leading market activations and collaborating with cross-functional teams in beauty industry.
Responsibilities
- responsible for partnering with Senior Manager of Trade Marketing to develop and execute the global trade strategy with a focus on how to be best-in-class animators with key trade partners in the US, UK, CA, Australia and more
- responsible for developing high impact trade plans at key retailers that breakthrough the highly competitive retailer digital and POS ecosystems
- responsible for partnering with Sr. Manager Trade Marketing, brand marketing, and sales leads to guarantee the perfect execution of all trade animation
- collaborate with sales and media team to manage a clear vision of brand investments and ROI with retail partners
- collaborate with sales, brand, creative and visual merchandising teams to ensure impactful brand image in permanent and secondary POS
- partner with Sr. Manager of Trade Marketing and brand team to develop discovery and gift set strategy that drives market share of brand in key retailers
- collaborate with sales and education teams on in-store event strategy and evergreen toolkits to ensure brand vision is cohesive across activations
- partner with Sr. Manager of Trade Marketing on global sampling and GWP strategy to drive trial and conversion
- be an industry expert on how competitors are winning at key retailers to enable Naturium to breakthrough ahead of competition
Requirements
- 5+ years of experience in trade marketing, shopper marketing, or omnichannel go-to-market strategy, preferably in the beauty, skincare, or consumer goods industry.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven success in developing and executing retailer-specific trade strategies across digital and physical retail environments.
- Experience working with key mass and specialty retailers (e.g., Target, Ulta, Amazon, Boots, Mecca) in the US and international markets (UK, Australia preferred).
- Demonstrated ability to lead and coordinate omnichannel marketing programs (retail, digital, in-store merchandising, POS).
- Strong background in cross-functional collaboration with brand, sales, media, creative, and international marketing teams.
- Track record of budget ownership, including brand trade investment planning and ROI optimization.
- Deep understanding of shopper behavior, retail trends, and point-of-sale engagement strategies.
- Skilled in developing and executing go-to-market and promotional calendars that drive conversion and brand visibility.
- Excellent project management skills; ability to manage multiple timelines and priorities across regions and departments.
- Strategic thinking with strong analytical acumen; capable of using retailer and category data to inform decisions (e.g., Nielsen, IRI, POS analytics).
- Strong visual and commercial sensibility to ensure brand equity is consistently executed across all trade channels.
- Proficiency in tools like PowerPoint, Excel, project management platforms, and retail data platforms.
- Culturally aligned with Naturium’s core values: growth, honesty, positivity, curiosity, innovation, speed, agility, and collaboration.
- Highly collaborative and skilled at building consensus across brand, sales, and retail partners.
- A natural problem solver and innovation driver who seeks opportunities to differentiate the brand at the point of sale.
- Entrepreneurial mindset; energized by a fast-paced and competitive environment.
- Able to lead initiatives independently while aligning with broader brand strategies and priorities.
- Willingness and ability to work with international teams across time zones (particularly UK and Australia).
- Experience managing international market activations and localized trade initiatives is a plus.
- Passion for the beauty/skincare category and understanding of its competitive landscape and retailer dynamics.
Benefits
- annual company-based performance bonus
- equity
- medical insurance
- dental insurance
- vision insurance
- retirement savings plan
- gender neutral parental leave
- unlimited paid time off
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