Marketing Intern supporting early growth efforts for pediatric health testing initiative. Engaging in marketing research, outreach, and campaign execution.
About the role
- Integrated Marketing Manager developing marketing strategies for T-Mobile's Broadband products. Leading the integration and transition of marketing data systems for optimized performance.
Responsibilities
- Support the transition of marketing data processes and workflows from Salesforce to Adobe, including documentation, process refinement, and stakeholder coordination
- Lead integration of marketing systems with media activation platforms, ensuring accurate and timely data delivery for campaign activation
- Collaborate with platform, data engineering, and media teams to ensure marketing data flows—such as audience segments, pricing logic, and performance feedback loops—are automated, accurate, and aligned with campaign execution needs
- Enable segmentation strategies and audience activation using first-party data, ensuring compliance with privacy and platform guidelines
- Own signal quality + server-side measurement (CAPI/enhanced conversions, dedupe, event schema, monitoring)
- Automate and operationalize audience segment delivery and refresh cycles to key platforms (DSP, paid social, search, email, SMS) for faster speed-to-market
- Build and maintain an audience framework (taxonomy, lifecycle stages, eligibility rules, suppression logic) to support paid media and CRM programs
- Partner closely with performance and analytics teams to measure campaign impact and optimize audience strategies
- Oversee and manage data-related deliverables across five cross-functional delivery teams, ensuring timelines, dependencies, and quality standards are met
- Lead collaboration with internal stakeholders to define and refine requirements for dynamic, time-based pricing enablement across omnichannel marketing platforms
- Drive the connection between first-party data platforms (CRM/CDP) and media/activation platforms to enable targeting, suppression, and personalization across channels
- Maintain clear documentation of processes, data flows, and decision logic to ensure cross-team transparency and ease of onboarding
- Create and maintain end-to-end workflow documentation and system maps that show how data and campaigns move through the stack
- Advocate for and enforce best practices in data hygiene, naming conventions, and governance across marketing systems
Requirements
- Bachelor’s degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent
- 4+ years in marketing technology, integrated marketing, or marketing operations roles
- Proven experience leading cross-functional teams or initiatives involving multiple delivery teams or workstreams
- Strong working knowledge of Salesforce, Adobe Experience Cloud, and data automation pipelines
- Familiarity with pricing systems, dynamic content delivery, and omnichannel campaign frameworks
- Experience with media activation platforms (e.g., DSPs, Meta, Google, email/SMS platforms) and CRM-based campaign strategies
- Exceptional project management skills, with an ability to translate complex requirements into actionable plans
- Excellent communication and collaboration abilities—especially across marketing, data, and tech teams
- Experience working on broadband, telecom, or subscription-based services preferred
- Working knowledge of CDPs, audience segmentation platforms, or customer data frameworks preferred
- Prior involvement in MarTech migration projects (Salesforce → Adobe) preferred
- At least 18 years of age and legally authorized to work in the United States.
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off and up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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