Mgr-Loyalty Strategy & Program supporting launch of Aeropostale and JCPenney cross-brand loyalty program. Collaborating across teams and focusing on governance, operations, and execution.
Responsibilities
Support the end-to-end launch of the Aero + JCP cross-brand loyalty program, ensuring alignment to approved strategy, business rules, and financial guardrails.
Act as a COE partner to cross-functional teams, helping translate loyalty strategy into executable plans across marketing, tech, operations, and customer experience.
Support development of launch materials, internal training, FAQs, and customer communications.
Assist in documenting program rules, benefits, customer experience flows, and operational processes.
Partner with Marketing and Digital teams to plan and execute loyalty activations, campaigns, and member journeys.
Monitor program performance against KPIs (enrollment, engagement, redemption, lift, and ROI) and identify optimization opportunities.
Stay current on loyalty trends and competitive landscape to inform future enhancements.
Requirements
3-5 years of experience in loyalty, CRM, customer strategy, or related marketing roles.
Experience supporting or managing loyalty or rewards programs.
Analytical skills with the ability to interpret performance data and insights.
Strong project management and cross-functional collaboration skills.
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