Marketing Assistant at Footasylum supporting Retail, Brand, and PR functions. Engaging in campaigns, reports, and marketing strategies in a fast - paced environment.
About the role
- HCP Marketing Manager leading key marketing activities for hepatitis product launch at GSK. Collaborating with cross-functional teams and ensuring promotional tactics drive brand awareness and adoption.
Responsibilities
- Lead development and execution of US HCP marketing plans for a hepatology launch, with particular focus on promotional tactics to drive brand awareness and adoption.
- Develop and execute implementation strategy including field promotional materials and/or digital promotional materials to support implementation.
- Create and deliver robust field engagement plans and campaign training.
- Strategically personalize product and educational messaging to target segments and specialists.
- Effectively lead cross-functional teams of internal and external partners to drive synchronized launch execution.
- Measure, track and optimize performance of key tactics.
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
- 5+ years U.S. pharmaceutical or biotech marketing experience, preferably in specialty or hepatology areas.
- Experience developing integrated HCP and patient marketing plans.
- Proven experience managing external agencies and cross-functional project teams.
- Strong written and verbal communication skills and experience presenting to senior stakeholders.
- Willingness to work in a hybrid model with a minimum of 2 days per week in the U.S. office; domestic travel up to 20% as needed.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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