Global Development Lead overseeing clinical development for assigned asset(s) in Internal Medicine at Pfizer. Leading cross - functional teams to ensure successful execution of clinical trials and regulatory submissions.
About the role
- Director of B2B Media Strategy at Adobe driving media strategies and growth through data-informed decisions. Collaborating across teams to create effective B2B media campaigns and optimize performance.
Responsibilities
- Partner with B2B executive leadership to identify growth opportunities and deliver high-impact media strategies.
- Develop a cohesive B2B paid media strategy in collaboration with Marketing, GTM, and Digital Experience teams.
- Serve as the primary media strategy lead, aligning diverse collaborators and crafting shared clarity across teams.
- Strengthen relationships with media agencies, publishers, and technology partners to ensure operational excellence.
- Coach and mentor a high-performing team, encouraging innovation, collaboration, and continuous learning.
- Develop and implement segment-specific media strategies aligned with business and audience needs.
- Manage Account-Based Marketing (ABM) and performance marketing efforts that drive faster pipeline and revenue expansion.
- Coordinate planning, execution, and optimization of multi-channel media campaigns including digital, social, programmatic, and search.
- Partner with internal and external teams to launch thoughtful, consistent, and effective campaigns.
- Define important metrics and measurement frameworks that demonstrate media impact and encourage ongoing improvement.
- Collaborate with analytics and marketing operations to develop insights that build future strategy.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree a plus).
- More than 10 years of experience directing B2B media strategy, preferably within large enterprise organizations.
- 15+ years in paid media planning and execution across digital channels.
- Proven success building and optimizing high-impact B2B media programs at scale.
- Extensive knowledge in ABM, digital media, programmatic strategy, and performance marketing.
- Ability to navigate large, matrixed organizations with confidence and empathy.
- Strong analytical skills with the ability to translate insights into clear recommendations.
- Experience leading cross-functional teams and influencing without direct authority.
- Excellent communication, relationship-building, and collaborator management skills.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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