Product Marketing Manager driving product launches and collaboration across teams for video platforms. Successful candidates need strong B2B marketing experience and bilingual communication skills.
About the role
- Head of Growth Marketing responsible for expanding user base and revenue for Adobe Firefly. Leading innovative growth strategies and cross-functional teams to enhance user engagement.
Responsibilities
- Define the Global Growth Strategy: Architect the end-to-end growth strategy for Firefly.adobe.com and Firefly integrations, driving clarity on goals for new user discovery, acquisition, activation, and expansion.
- Build the "Growth Engine": Lead a rigorous, disciplined experimentation program. Design and implement high-velocity multivariate tests to optimize funnels, pricing tiers, and user flows.
- Influence Product-Led Growth (PLG): Identify and operationalize novel growth loops (e.g., viral sharing, referral mechanics, remixing workflows) that turn users into our strongest acquisition channel.
- Unify the Data Story: Partner with analytics teams to build the essential systems for measurement. Translate complex datasets into actionable insights that influence leadership direction and product roadmap.
- Cross-Functional Orchestration: Act as a "master disambiguator ," aligning Engineering, Design, Product, and Marketing teams around shared growth targets. Remove obstacles to ensure rapid execution from proof-of-concept to global scale.
- Executive Influence: Distill complex growth dynamics into clear narratives for senior executives. Present the vision to generate enthusiasm and drive resource advocacy across the organization.
Requirements
- 12+ Years of Growth Marketing , ideally with experience scaling 0→1 products to mass adoption.
- Deep Quantitative Mastery: You don't just read dashboards; you question them.
- Expertise in cohort analysis, funnel optimization, and designing complex experiments is non-negotiable.
- Technical & Creative Fluency: The rare ability to understand the technical capabilities of Gen AI models (LLMs, Diffusion) and translate them into intuitive value propositions for creative professionals (Design, Video, Imaging).
- Experimentation Pedigree: Experience running high-velocity testing programs at a major tech company or high-growth startup.
- Strategic "Owner-Operator": You are strategic enough to define the 3-year vision but operational enough to dive into the nitty-gritty of a broken signup flow.
- Matrixed Leadership: High EQ and influencing skills. You can drive consensus among product managers, engineers, and regional leaders without formal authority.
- Passion for the Mission: A genuine excitement for how Generative AI can supercharge human creativity, not just replace it.
- BA/BS Degree preferred OR 12 years of experience in product marketing, growth marketing OR equivalent practical experience.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
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