Director of SPW & FCC Apparel Design leading design teams and creative processes for adidas product collections. Focusing on collaborative innovation while driving brand alignment and market relevance.
Responsibilities
Create and direct seasonal creative narratives, ranges, and product stories, ensuring alignment across product types, colors, materials, and graphics.
Oversee the full creative process; identify industry trends in color, materials, and graphics; and influence merchandising and assortment strategies.
Translate complex business concepts and consumer insights into clear, compelling creative solutions.
Take ownership of the creative vision and uphold the quality of output across all team members.
Confidently pitch ideas and present the creative vision to stakeholders and communicate expectations clearly to the design team.
Develop, and inspire a high-performing design team; demonstrate strong people leadership and talent-building capabilities.
Ensure all creative output aligns with brand identity and meets adidas’ qualitative standards.
Lead multiple projects from concept to completion while meeting key deadlines.
Demonstrate agility in managing unexpected projects, feedback cycles, and team-related variables.
Collaborate with relevant functions to ensure alignment with brand and business strategic priorities.
Champion innovation—ask the right questions, take informed risks, and advocate for bold ideas.
Drive the identification and application of long-term and seasonal industry trends to advance innovative retail and product strategies.
Guide and optimize the creative process to ensure final products are both brand-right and commercially viable.
Develop and implement design and creation strategies for key initiatives, setting a high bar for excellence and consistency.
Mentor and lead the design team to foster collaboration, creativity, and professional growth.
Inspire designers to create meaningful, user-centered product experiences while also developing their own skills and career pathways.
Ensure all output complies with Corporate Identity guidelines and legal requirements within the category.
Requirements
Bachelor’s or Master’s degree in Fashion Design or equivalent professional experience
8–10+ years of senior design experience, preferably within outdoor or performance brands, and a portfolio demonstrating successful direction of major projects
5–7+ years of management experience with proven ability to lead teams toward strategic outcomes
Strong creative vision and leadership skills with the ability to inspire and motivate a diverse design team
Deep understanding of Chinese consumers and market dynamics
Strong industry awareness and trend sensitivity, with the ability to translate insights into design solutions
Experience in collaboration projects
Ability to work cross-functionally to understand requirements, build structured plans, and integrate feedback effectively
Excellent interpersonal skills with the ability to clearly communicate creative concepts and solutions to both internal and external stakeholders
Strong collaborative mindset and the ability to synthesize abstract ideas into actionable design direction
Extensive supervisory experience, including leadership, delegation, and team development
Enthusiastic about working in a distributed collaboration model and delivering design solutions regularly for review and approval
Experience in performance apparel is highly desirable
Fluency in English and Mandarin, with excellent verbal and written communication skills
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.)
Candidates must submit a portfolio demonstrating relevant work.
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