Category Marketing Manager leading product or category marketing strategies and managing cross - functional teams at the company's operations in Indonesia.
About the role
- Customer Lifecycle Marketing Manager executing programs for customer expansion and engagement across North America. Collaborating with teams to enhance upsell, retention, and long-term value.
Responsibilities
- Execute North America-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
- Adapt global expansion and lifecycle stage frameworks to reflect North American market dynamics, customer maturity, and buying behavior
- Partner with North American Customer Success and Sales leaders to align programs with regional renewal and expansion motions
- Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
- Partner with Product Marketing to localize messaging, surface North American customer insights into global strategy, and align with broader GTM priorities
- Work with Advocacy and Community teams to elevate North American customer stories through case studies, events, and thought leadership
- Own and report on North America lifecycle campaign performance KPIs for expansion pipeline, retention, product adoption outcomes, and engagement
- Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact
- Execute customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile
- Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona, and regional needs
- Plan and execute North America customer events such as user groups, webinars, regional events, and speaking opportunities
- Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity
Requirements
- 5+ years of B2B SaaS customer or lifecycle marketing experience
- Experience building targeted, behavior-driven lifecycle programs across the customer journey
- Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
- Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
- Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
- Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
- Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
- Strong analytical, communication and project management skills, with the ability to turn insight into action
- Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment
- Industry experience in IT, MSP, cyber security, or endpoint management required
Benefits
- medical, dental, and vision insurance
- 401(k) plan
- unlimited PTO
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