Hybrid Head of E-Commerce Marketing

Posted last week

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About the role

  • E-commerce leader driving growth for online contact lens buying experience at 1-800 Contacts. Leading cross-functional teams and creating personalized shopping journeys to engage new and loyal customers.

Responsibilities

  • Lead the creation and execution of eCommerce marketing strategies for both new and repeat customers across web and app
  • Define the vision for the next generation of the online contact lens buying experience
  • Engage and convert customers who have never purchased contacts online through data-driven marketing and sales strategies
  • Design end-to-end sales funnels that guide customers seamlessly from first impression to completed purchase
  • Own the product catalog, optimizing how products are displayed — including reasons-to-believe (RTBs), imagery, descriptions, and categorization
  • Collaborate with marketing teams to maximize the conversion of paid and organic traffic
  • Partner cross-functionally with marketing, pricing, and operations to execute high-impact campaigns, promotions, and offers
  • Work with marketing and technology teams to integrate personalization, AI, and machine learning into the customer shopping experience
  • Continuously analyze and improve by gathering user feedback, monitoring industry trends, and studying competitor activity
  • Plan, test, and scale new ideas through thoughtful experimentation

Requirements

  • 5+ years of experience leading cross-functional teams in eCommerce or web sales
  • Bachelor’s degree in Marketing, Business, or a related field
  • Proven experience with A/B testing and data-driven decision-making
  • Strong project management skills, with the ability to balance multiple priorities in a fast-paced environment

Benefits

  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals (Steak dinner under $6)
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym

Job title

Head of E-Commerce Marketing

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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