Head of E - commerce driving direct - to - consumer strategy for blackcrows, an independent ski brand. Overseeing digital performance, operations, acquisition, and technology of the business.
About the role
- E-commerce leader driving growth for online contact lens buying experience at 1-800 Contacts. Leading cross-functional teams and creating personalized shopping journeys to engage new and loyal customers.
Responsibilities
- Lead the creation and execution of eCommerce marketing strategies for both new and repeat customers across web and app
- Define the vision for the next generation of the online contact lens buying experience
- Engage and convert customers who have never purchased contacts online through data-driven marketing and sales strategies
- Design end-to-end sales funnels that guide customers seamlessly from first impression to completed purchase
- Own the product catalog, optimizing how products are displayed — including reasons-to-believe (RTBs), imagery, descriptions, and categorization
- Collaborate with marketing teams to maximize the conversion of paid and organic traffic
- Partner cross-functionally with marketing, pricing, and operations to execute high-impact campaigns, promotions, and offers
- Work with marketing and technology teams to integrate personalization, AI, and machine learning into the customer shopping experience
- Continuously analyze and improve by gathering user feedback, monitoring industry trends, and studying competitor activity
- Plan, test, and scale new ideas through thoughtful experimentation
Requirements
- 5+ years of experience leading cross-functional teams in eCommerce or web sales
- Bachelor’s degree in Marketing, Business, or a related field
- Proven experience with A/B testing and data-driven decision-making
- Strong project management skills, with the ability to balance multiple priorities in a fast-paced environment
Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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