Sr. Integrated Marketing Manager executing integrated marketing campaigns for 1440 Foods. Collaborating on product launches and driving consumer engagement in a fast-paced environment.
Responsibilities
Support development and delivery of integrated marketing campaigns across digital, social, retail, influencer, experiential, and PR channels
Manage timelines, creative briefs, cross-functional alignment, and campaign execution
Assist in developing brand messaging, content needs, and storytelling frameworks
Support GTM planning and execution for new product launches
Translate product attributes into compelling consumer-facing messaging
Manage launch toolkits, sell-in materials, and activation plans
Lead visual identity strategy for brand and how the brand world is brought to life
Ensure cohesive messaging and visual alignment across brand world
Monitor trends, competitive activity, and category news to inform strategy
Coordinate retail marketing programs and co-op initiatives with key partners
Collaborate with Sales and Category teams to support in-store activation and merchandising
Track retail campaign results, sell-through performance, and consumer engagement
Partner closely with Sales, and Product teams to ensure cohesive execution
Coordinate content capture and asset needs for field, retail, and digital channels
Requirements
4-8 years of experience in integrated marketing, creative strategy or product marketing (CPG or consumer goods preferred)
Experience supporting integrated campaigns and product launches
Strong project management skills with the ability to manage multiple priorities
Strong verbal and written communication skills
Experience working with cross-functional teams
Analytical mindset with ability to interpret performance data
Creative problem-solver who brings ideas, solutions, and proactive thinking
Knowledge of social media, digital marketing, and retail activation
Proficiency with Microsoft Excel, PowerPoint, and project management tools
Ability to thrive in a fast-paced, entrepreneurial environment.
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