Marketing Manager launching bold campaigns for Tinder in France with an emphasis on social media. Collaborating across teams to drive brand engagement and community growth in Gen Z culture.
About the role
- Sr. Integrated Marketing Manager executing integrated marketing campaigns for 1440 Foods. Collaborating on product launches and driving consumer engagement in a fast-paced environment.
Responsibilities
- Support development and delivery of integrated marketing campaigns across digital, social, retail, influencer, experiential, and PR channels
- Manage timelines, creative briefs, cross-functional alignment, and campaign execution
- Assist in developing brand messaging, content needs, and storytelling frameworks
- Support GTM planning and execution for new product launches
- Translate product attributes into compelling consumer-facing messaging
- Manage launch toolkits, sell-in materials, and activation plans
- Lead visual identity strategy for brand and how the brand world is brought to life
- Ensure cohesive messaging and visual alignment across brand world
- Monitor trends, competitive activity, and category news to inform strategy
- Coordinate retail marketing programs and co-op initiatives with key partners
- Collaborate with Sales and Category teams to support in-store activation and merchandising
- Track retail campaign results, sell-through performance, and consumer engagement
- Partner closely with Sales, and Product teams to ensure cohesive execution
- Coordinate content capture and asset needs for field, retail, and digital channels
Requirements
- 4-8 years of experience in integrated marketing, creative strategy or product marketing (CPG or consumer goods preferred)
- Experience supporting integrated campaigns and product launches
- Strong project management skills with the ability to manage multiple priorities
- Strong verbal and written communication skills
- Experience working with cross-functional teams
- Analytical mindset with ability to interpret performance data
- Creative problem-solver who brings ideas, solutions, and proactive thinking
- Knowledge of social media, digital marketing, and retail activation
- Proficiency with Microsoft Excel, PowerPoint, and project management tools
- Ability to thrive in a fast-paced, entrepreneurial environment.
Benefits
- Competitive compensation and benefits package
- Career development and growth opportunities
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