Web Analyst joining a tech-driven design company to strengthen e-commerce efforts and drive business growth. Responsibilities include data analysis and collaboration with cross-functional teams.
Responsibilities
Preparing reports, analyses, and business recommendations based on data from Google Analytics 4 (GA4) and BigQuery
Managing and improving the Google Tag Manager (GTM) setup, including data layer configuration and tracking accuracy
Developing and maintaining the analytical environment in GA4
Collaborating with the UX team to design and implement analytics that deepen insights into user journeys
Designing and visualizing data in Looker Studio dashboards
Analyzing sales funnels and conducting A/B tests, translating insights into concrete actions that improve conversion and user engagement
Recommending optimization actions for traffic acquisition and conversion rate
Debugging tracking issues and ensuring the reliability of analytical tools
Collaborating closely with business and other teams (marketing, sales, development) to support data-driven decision-making
Requirements
Minimum 3 years of experience in a similar role (**web analytics, data analysis, e-commerce**)
Expert knowledge of **Google Analytics 4** configuration
Strong experience with **Google Tag Manager (GTM)** — configuration, debugging, event tracking
Solid command of **SQL** and experience with databases (**BigQuery** or other cloud environments such as **AWS** or **Azure**)
Proven ability to analyze sales funnels and assess campaign performance
Experience designing reports and dashboards (e.g. in **Looker Studio**)
Excellent communication skills, ownership mindset, and proactive approach
Fluent Polish and English (C1)
**Availability to work from our Warsaw office 3 days per week**
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