Senior Manager leading creator marketing strategy and execution for major retail client. Collaborating with cross - functional teams to drive successful creator - focused campaigns and programs.
About the role
- Dynamic marketing leader at Synchrony driving growth across specialty markets including cosmetic, vision, and hearing through innovative strategies and data-driven approaches.
Responsibilities
- Lead, mentor and inspire a high performing marketing team
- Partner with sales teams to craft go-to-market strategies
- Drive growth of contractual client and partner relationships
- Own and execute brand-building initiatives
- Design and implement B2B and B2B2C marketing programs
- Lead cross-functional collaboration across various departments
- Manage marketing budgets including forecasting and expense tracking
- Serve as a trusted advisor to senior leadership
Requirements
- Bachelor’s degree required; alternatively, a high school diploma with 10+ years of marketing experience is acceptable
- Minimum of 7 years of progressive marketing leadership experience
- At least 5 years of client-facing experience in sales, marketing, or business development roles
- Proven track record in building and managing demand generation engines
- Experience in consumer marketing, preferably within regulated industries such as healthcare, cosmetic, vision, hearing, or financial services
- Willingness and ability to travel approximately 40%
Benefits
- Choice and flexibility in work location
- Health insurance
- Paid time off
- Bonuses based on performance
- Professional development opportunities
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