Dynamic marketing leader at Synchrony driving growth across specialty markets including cosmetic, vision, and hearing through innovative strategies and data-driven approaches.
Responsibilities
Lead, mentor and inspire a high performing marketing team
Partner with sales teams to craft go-to-market strategies
Drive growth of contractual client and partner relationships
Own and execute brand-building initiatives
Design and implement B2B and B2B2C marketing programs
Lead cross-functional collaboration across various departments
Manage marketing budgets including forecasting and expense tracking
Serve as a trusted advisor to senior leadership
Requirements
Bachelor’s degree required; alternatively, a high school diploma with 10+ years of marketing experience is acceptable
Minimum of 7 years of progressive marketing leadership experience
At least 5 years of client-facing experience in sales, marketing, or business development roles
Proven track record in building and managing demand generation engines
Experience in consumer marketing, preferably within regulated industries such as healthcare, cosmetic, vision, hearing, or financial services
Willingness and ability to travel approximately 40%
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