Alternant participating in commercial development for a retail partner in Blois. Engaging in various tasks related to marketing, client relations, and stock management.
About the role
- Dynamic marketing leader developing strategies to enhance retention within the dental independent segment. Collaborating with teams to drive partnerships and meaningful business results.
Responsibilities
- Lead marketing initiatives that support acquisition, activation, usage, and retention of independent dental practices.
- Develop and execute omni-channel marketing plans tailored to independent practices, aligning with both CareCredit and dental business objectives.
- Collaborate with sales leadership to segment and prioritize resources to maximize growth opportunities.
- Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.
- Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.
- Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.
- Support client education and training programs that empower independent practice teams to enhance customer financial experiences.
- Innovate offers, pricing, and promotional campaigns to increase CareCredit usage and retention.
- Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.
- Manage marketing budgets, including forecasting and expense tracking.
- Lead cross-functional projects and drive collaboration across multiple levels of management.
Requirements
- Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing.
- Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns.
- At least 2 years of client-facing experience in marketing, sales, or business development.
- Experience in consumer marketing.
- Willingness to travel up to 20%.
Benefits
- flexible work arrangements
- annual bonus based on individual and company performance
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