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Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Lead marketing initiatives that support acquisition, activation, usage, and retention of independent dental practices.
- Develop and execute omni-channel marketing plans tailored to independent practices, aligning with both CareCredit and dental business objectives.
- Collaborate with sales leadership to segment and prioritize resources to maximize growth opportunities.
- Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.
- Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.
- Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.
- Support client education and training programs that empower independent practice teams to enhance customer financial experiences.
- Innovate offers, pricing, and promotional campaigns to increase CareCredit usage and retention.
- Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.
- Manage marketing budgets, including forecasting and expense tracking.
- Lead cross-functional projects and drive collaboration across multiple levels of management.
Requirements
- Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing.
- Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns.
- At least 2 years of client-facing experience in marketing, sales, or business development.
- Experience in consumer marketing.
- Willingness to travel up to 20%.
Benefits
- flexible work arrangements
- annual bonus based on individual and company performance
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