Strategic Marketing Designer creating compelling visual narratives for pharma clients at GoodRx. Involves collaboration with sales and marketing teams to enhance client - facing materials and communication.
About the role
- Head of Marketing responsible for leading marketing strategies for a loyalty platform focused on growth and brand experience. Managing multi-channel campaigns and team leadership.
Responsibilities
- Responsible for leading the strategy and execution of the company's marketing initiatives, aligning plans and campaigns with business objectives, market conditions, and consumer behavior.
- Will oversee multi-channel campaigns, performance analysis, and continuous optimization of results, with a strong focus on growth, brand positioning, and customer experience.
- The role requires both strategic and hands-on involvement in Growth initiatives, experimentation, measurement of results, and scalability, as well as leadership of teams and management of strategic vendors to support BonifiQ's growth.
Requirements
- Experience in marketing
- Leadership experience, with direct and formal people management
- Bachelor's degree in Advertising, Marketing, or related fields
- Proven experience in software companies or B2B services focused on retail
- Solid knowledge of digital marketing strategies, including: SEO and SEM; social media; email marketing; content marketing
- Knowledge and experience in traditional marketing
- Strategic mindset with practical execution skills (hands-on)
- Strong data orientation, metrics and performance focus, and result-driven decision making
- Ability to lead multidisciplinary teams and manage high-performance vendors
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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