Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
About the role
- Lead omni-channel marketing to acquire, activate, and retain independent dental practices for Synchrony's CareCredit. Collaborate with sales and analytics to drive provider and consumer growth.
Responsibilities
- Lead marketing initiatives that support acquisition, activation, usage, and retention of independent dental practices
- Develop and execute omni-channel marketing plans tailored to independent practices, aligning with CareCredit and dental business objectives
- Collaborate with sales leadership to segment and prioritize resources to maximize growth opportunities
- Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders
- Leverage research, analytics, and consumer insights to inform marketing strategies and action plans
- Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth
- Support client education and training programs that empower independent practice teams to enhance customer financial experiences
- Innovate offers, pricing, and promotional campaigns to increase CareCredit usage and retention
- Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI
- Manage marketing budgets, including forecasting and expense tracking
- Lead cross-functional projects and drive collaboration across multiple levels of management
- Perform other duties and special projects as assigned
Requirements
- Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing
- Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns
- At least 2 years of client-facing experience in marketing, sales, or business development
- Experience in consumer marketing
- Willingness to travel up to 20%
- You must be 18 years or older
- High school diploma or equivalent
- Willing to take a drug test, submit to a background investigation and submit fingerprints as part of onboarding
- Legal authorization to work in the U.S.; employer will not sponsor employment visas
Benefits
- Option to work from home, near company Hubs, or in offices
- Eligible for an annual bonus based on individual and company performance
- Market-based salary adjustments in CA, NY Metro and Seattle
- Employee Resource Groups (over 50% workforce engaged)
- Tools and technology provided to grow your career
- Reasonable accommodation for applicants/employees
- Award-winning, inclusive culture
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
Marketing Project Specialist coordinating marketing initiatives for Cruise Planners. Collaborating across departments to execute marketing programs and managing various deliverables.
Pricing & Marketing Specialist responsible for integrating pricing strategies and marketing initiatives in automotive aftermarket. Collaborating across teams to ensure competitiveness and profitability.
Bilingual Marketing Assistant at 33 USA Inc. supporting PR, social media, and advertising efforts. Facilitating bilingual communication and collaboration between Los Angeles and Tokyo.
Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
In person marketing with prospective and current owners at Wyndham Destinations. Greet and incentivize guests to attend a sales presentation and make reservations.
Junior Marketing - und Kommunikationsassistenz bei KLARO, tätig in der Umwelttechnik. Verantwortlich für Marketingprojekte, Social Media Content und SEO - Optimierung.
Marketing Lead responsible for developing performance - driven campaigns and managing marketing activities at Dentheon. Collaborating closely with teams to optimize content and presence in the dental health sector.
Senior Marketing Associate driving marketing initiatives for smartphone portfolio. Focus on brand visibility, demand generation, and customer engagement.