Hybrid VP, Growth

at Little Sleepies

• Job title: VP, Growth
• Job type: Full Time
• Experience level: Lead
• Salary: $220,000 - $275,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Los Angeles, United States

About the role

• Director of Growth Marketing at Little Sleepies leading strategy for performance marketing campaigns. Overseeing paid acquisition channels to scale D2C business growth with an in-house team.

Responsibilities

• Own the planning and oversee the execution of paid media, including social, search, display, and affiliate.
• Explore additional channels to drive growth, including CTV, audio, and direct mail.
• Lead client relationships with partner agencies and vendors to ensure accountability on performance and maintain a seamless communication process.
• Plan campaign budgets and media mix to hit ROAS projections based on CAC and LTV trends and optimize to hit critical KPIs.
• Partner with our in-house creative team to develop effective campaigns, A/B test, and iterate to unlock efficiency.
• Grow and lead our in-house growth team, including channel experts in Paid Social, SEM, Email/SMS, and Affiliate.
• Foster a team that executes full-funnel campaigns and programs across all channels that drive customers.
• Lead experimentation and testing process across multiple channels to gain valuable customer and creative insights to inform future campaigns and strategies.
• Work closely with Ecommerce, Merchandise Planning, and Creative teams to effectively push products that lead to maximum new customer acquisition.
• Coordinate with the Ecommerce team on conversion, landing page optimization, and performance of campaigns.
• Collaborate cross-functionally within the Marketing team to identify growth and viral opportunities on organic channels, including social, influencer, and community, and through creative assets.
• Partner with the Data Analytics team to develop reporting to measure performance and test results.
• Stay current with overall digital marketing best practices.
• Report on performance at regular intervals; proactively share insights and learnings with the rest of the team.
• Assess and identify skills gaps and identify learning and development opportunities and training for the team.

Requirements

• 7+ years of direct, hands-on experience managing paid media (search, paid social, affiliate) either at an agency or in-house
• 3+ years of direct, hands-on experience managing full funnel Ecommerce business inclusive of Paid Media, Email, SMS, Social, Affiliate, and Influencer
• 1-2 years of management experience, experience building, motivating, leading, and growing a team is a plus!
• Ecommerce experience is a must, preferably in a fast-paced, high-growth environment
• Additional experience managing other digital marketing channels such as TV, radio, OOH, podcasting, etc. is a plus
• Proficiency in Google Ads, Facebook Ads Manager, Bing Ads, Google Analytics
• Deep familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV, and ROAS
• Strong excel skills required; experience in Power BI (or similar BI tool) is a plus
• No task is ‘too small’; you have the ability to carry out individual contributor work in addition to strategic leadership responsibilities.

Benefits

• Health, dental, and vision insurance
• Paid time off: vacation, sick, personal days, observed holidays
• Paid parental leave
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Team building activities
• Company-issued computer