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About the role
- R&D User Acquisition Manager responsible for user acquisition and growth strategies at MaxBeauty. Focused on maximizing advertising performance and collaborating with cross-functional teams in a hybrid work environment.
Responsibilities
- Be responsible for acquiring new users through paid acquisition channels and achieving target business metrics (marketing budgets, CAC/ROAS, GP/ROI).
- Manage advertising budgets and optimize campaigns to improve unit economics.
- Analyze performance results, identify patterns, and generate insights for the next iterations.
- Prioritize and test hypotheses (audiences, creatives, funnels).
- Monitor changes in advertising platform algorithms, test new tools and approaches to improve advertising efficiency.
- Collaborate with creative marketing, marketing and product funnel teams, analytics, and product teams to improve results.
- Make key decisions based on analysis of user behavior, marketing and product metrics — and take ownership of the results.
Requirements
- 2+ years of experience in performance marketing
- Experience working with Meta Ads / TikTok Ads or other paid channels
- Proven experience managing advertising budgets of $300k+/monthly
- Ability to work with analytical tools (Tableau, Amplitude, or similar)
- Strong analytical skills: ability to analyze metrics (CPM, CTR, CPA/CAC, ROAS, ROI, LTV), make data-driven decisions, identify causal relationships, and generate new hypotheses
- Understanding of the growth loop capacity (audience → creative → funnel → product) and the ability to identify patterns
- Ability to clearly articulate ideas, defend your position with strong arguments, and make independent decisions
- Strong motivation to work in a fast-paced environment with a high level of uncertainty, where results come first
- Readiness to take ownership of results and proactively initiate and defend your proposals
- English level — Upper-Intermediate+.
- Will be a plus: Experience working with subscription-based business models, as well as lifestyle or content-heavy businesses.
- Experience launching new directions and scaling audiences.
- Experience working with additional channels such as Applovin, Snapchat, Pinterest, etc.
- Experience mentoring or managing a team
Benefits
- Competitive, market-aligned compensation
- Unlimited opportunities for professional growth and networking
- Asymmetric career growth opportunities
- Hybrid work format with offices in Kyiv, Lviv, or Warsaw, or full remote
- Corporate benefits such as meals, gym, medical insurance, and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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