Elevate Current Partnerships – Assess active partnerships and campaigns to identify opportunities where brand storytelling, creative execution, and cultural value can be amplified.
Create Tentpole Moments – Transform select launches and drops into high-visibility cultural milestones that deliver both brand impact and commercial success.
Lead Culturally Resonant Activations – Concept and deliver brand experiences that generate social energy, press coverage, and long-term equity for Fanatics.
Reimagine Brand Presence Across Touchpoints – Partner across product, creative, and marketing to ensure Fanatics consistently shows up with cultural credibility and impact across launches, activations, and campaigns.
Secure High-Impact Collaborations – Drive relevance by engaging tastemakers, athletes, entertainers, and cultural partners to amplify brand voice and reach.
Maximize Underleveraged Moments – Reframe major events (sports, cultural, and brand-owned) into opportunities for breakthrough storytelling and experiences.
Build Lifestyle-Driven Content – Shape storytelling that positions licensed products as lifestyle statements, both digitally and through on-the-ground activations.
Act as Cultural Integrator – Serve as the connective tissue between teams, ensuring cohesion in how Fanatics shows up across moments, audiences, and customer touchpoints.
Inspire & Lead Teams – Guide strategists, creatives, and producers to think boldly, move quickly, and deliver measurable results that strengthen brand equity, deepen fan connection, and drive growth.
Requirements
15+ years of experience in brand leadership, with proven success creating culture-driving campaigns, activations, and partnerships for a multi-brand company
Track record of transforming product and partnership moments into widely recognized cultural and commercial wins
Deep understanding of sports, style, and culture, with the ability to translate fan and cultural insights into brand impact
Strong leadership and people management experience, with the ability to inspire and grow multi-disciplinary teams
Exceptional storytelling, strategic, and creative skills, demonstrated through a portfolio of breakthrough brand work
Ability to operate at both the strategic and executional levels, balancing big-picture vision with the discipline to deliver results
Experience in dynamic, fast-paced environments where speed, innovation, and cross-functional collaboration are critical
Benefits
We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off to help you recharge
Competitive 401k plan to support your financial future
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