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About the role
- VP, Brand Experiences overseeing strategic brand initiatives for cultural impact at Fanatics. Driving brand growth through partnerships and innovative storytelling in global sports and culture.
Responsibilities
- Elevate Current Partnerships – Assess active partnerships and campaigns to identify opportunities where brand storytelling, creative execution, and cultural value can be amplified.
- Create Tentpole Moments – Transform select launches and drops into high-visibility cultural milestones that deliver both brand impact and commercial success.
- Lead Culturally Resonant Activations – Concept and deliver brand experiences that generate social energy, press coverage, and long-term equity for Fanatics.
- Reimagine Brand Presence Across Touchpoints – Partner across product, creative, and marketing to ensure Fanatics consistently shows up with cultural credibility and impact across launches, activations, and campaigns.
- Secure High-Impact Collaborations – Drive relevance by engaging tastemakers, athletes, entertainers, and cultural partners to amplify brand voice and reach.
- Maximize Underleveraged Moments – Reframe major events (sports, cultural, and brand-owned) into opportunities for breakthrough storytelling and experiences.
- Build Lifestyle-Driven Content – Shape storytelling that positions licensed products as lifestyle statements, both digitally and through on-the-ground activations.
- Act as Cultural Integrator – Serve as the connective tissue between teams, ensuring cohesion in how Fanatics shows up across moments, audiences, and customer touchpoints.
- Inspire & Lead Teams – Guide strategists, creatives, and producers to think boldly, move quickly, and deliver measurable results that strengthen brand equity, deepen fan connection, and drive growth.
Requirements
- 15+ years of experience in brand leadership, with proven success creating culture-driving campaigns, activations, and partnerships for a multi-brand company
- Track record of transforming product and partnership moments into widely recognized cultural and commercial wins
- Deep understanding of sports, style, and culture, with the ability to translate fan and cultural insights into brand impact
- Strong leadership and people management experience, with the ability to inspire and grow multi-disciplinary teams
- Exceptional storytelling, strategic, and creative skills, demonstrated through a portfolio of breakthrough brand work
- Ability to operate at both the strategic and executional levels, balancing big-picture vision with the discipline to deliver results
- Experience in dynamic, fast-paced environments where speed, innovation, and cross-functional collaboration are critical
Benefits
- We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners
- Paid maternity paternity leave
- Infertility treatment
- Flexible time off to help you recharge
- Competitive 401k plan to support your financial future
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Degree requirement
No Education Requirement
Location requirements
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