Online Marketing Internship at Shopwise GmbH, specializing in Content Management and e - Commerce strategies development. Gaining hands - on experience with SEO, content creation, and marketing tools in a Berlin office.
About the role
- Develop and execute a comprehensive digital marketing technology strategy that aligns with the company's overall business objectives and growth plans.
- Lead cross-functional teams to drive the implementation of innovative technology solutions to support digital marketing and ensure seamless integration with existing systems.
- Serve as a thought leader in digital marketing technology, staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market.
- Lead the Product Management and development of custom external facing digital products including real estate availability web sites.
- Serve as the technical application manager to support digital applications including LinkLogistics.com, LinkParks.com, GA4, GTM, Big Query, Call Rail, ZoomInfo, Lead Forensics, Stack Adapt and Sprout Social.
- Engage with business partners, vendors, and other stakeholders to implement a demand management process to analyze, prioritize, and deliver on projects, enhancement requests and issues.
- Understanding of web application architecture, front-end/back-end systems, APIs, A/B testing tools, and content management systems.
- Strong focus on performance optimization including page load speeds, caching strategies, CDNs, and monitoring tools like Lighthouse or WebPageTest.
- Familiarity with agile methodologies, version control (Git), CI/CD pipelines, and ability to write technical requirements and collaborate effectively with engineering teams on deployment, scalability, and security considerations.
- Apply expert-level technical knowledge of SEO, GEO, and SEM to implement business recommendations and requirements within Link’s property listing products and public websites, ensuring enhanced visibility and discoverability across search engines and AI-powered platforms.
- Knowledge of the implementation and optimization of GA4 tags, pixels, and other tracking tools, with a focus on attribution modeling and first-touch/last-touch tracking to ensure accurate data collection, seamless integration, and actionable insights for digital marketing initiatives.
- Provide day-to-day administration of digital tools including GA4, BigQuery, Lead Forensics, Sprout Social, etc. including user management, financial management, and adhering to security and governance best practices.
- Manage the support process, troubleshoot issues, write knowledge articles, track key metrics, and resolve technical issues.
- Write test scripts, participate in QA and run UAT to ensure changes are tested and do not negatively impact the target systems, end users, downstream applications, reports and dashboards, etc.
- Create and maintain thorough system and business process documentation, including current and future state architecture diagrams, user journeys, source data tables, product briefings for enhancements and system changes, root cause analysis for issues, etc.
- Utilize enterprise tools including Jira, Confluence, Lucid Chart, ServiceNow, etc. for task tracking, maintaining documentation, incident and release management.
- Support business and technical teams through the end-to-end process of capturing, transforming, ingesting, modeling, analyzing and reporting digital data.
- Write technical documentation and participate in solutioning workshops to support the Data, Architecture and Engineering (A&E) teams ingesting digital data into Link’s data platform.
- Advise Analytics Engineering team on data sources and how they should be connected to deliver dashboards and reports using tools like Tableau, Power BI, and Looker Studio.
- Collaborate with Digital, Analytics and Data teams to improve attribution models and reporting accuracy.
- Evaluate and recommend technologies that enhance data gathering, transformation, aggregation, analysis, and visualization.
- Enable insights into customer journey, engagement patterns and conversion metrics to help inform digital marketing strategies and design.
- Enhance your expertise and build strong relationships with business and technology teams so you can advise and help deliver technology solutions to meet business objectives.
- Work closely with business and technology stakeholders to understand their goals, challenges, and requirements, translating these into scalable technical solutions.
- Develop and thoroughly understand business partners’ tools, processes and operational needs.
- Comprehensive expertise in every stage of digital marketing, including strategic planning, campaign execution, and ongoing optimization of processes and workflows.
- Act as a trusted advisor, providing insights and recommendations on how technology can support and enhance business goals.
- Stay knowledgeable on industry trends, emerging marketing technologies, new advertising platforms, and competitor activities to provide guidance to stakeholders that will ensure Link is operating as an industry leader.
Requirements
- Bachelor’s degree
- 10-15+ years of experience in a technical digital marketing and digital analytics environment
- Experience supporting websites
- Strong understanding of digital marketing data
- Proficiency in SQL, JavaScript, HTML and CSS
- Familiarity with DAX and DBT a plus
- Familiarity with marketing platforms and tools such as Google Analytics 4 (GA4), BigQuery, and Salesforce Marketing Cloud
- Familiarity with databases such as Snowflake and Salesforce Data Cloud
- Familiarity with reporting tools such as PowerBI, Tableau, and Looker Studio
- Exceptional communication and collaboration skills
- Ability to partner with non-technical stakeholders and explain technical concepts clearly
- Strong problem-solving and critical-thinking abilities
- Experience with Atlassian tools for product management and documentation a plus
- Experience with project management tools like Wrike or similar a plus
Benefits
- health insurance coverage
- retirement savings plan
- paid holidays
- paid time off
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