Define and evolve Spindrift’s brand positioning, voice, and visual identity to maintain a strong point of difference in a crowded category.
Develop and execute long-term brand strategies, annual marketing plans, and budgets that align with company growth goals.
Leverage data, research, and cultural trends provided by the Consumer Insights team to understand consumer needs and turn insights into impactful campaigns.
Execute impactful campaigns that increase awareness across all channels, including Digital Media, Brand Partnerships, Organic Social, Influencers and PR.
Partner collaboratively with other areas of the organization to provide Marketing support, like Sales, eCommerce, and Ventures.
Build, mentor, and inspire a team of marketers, fostering a culture of creativity, accountability, and collaboration.
Be accountable for brand performance, track progress, and optimize strategies to maximize KPIs and ROI.
Requirements
10-15 years of marketing / brand management experience, ideally in Beverage or CPG.
Proven success in building and scaling consumer brands with strong equity.
Experience driving quantified results, leading initiatives, and managing budgets.
Deep knowledge of marketing channels, particularly a modern approach that drives reach.
Exceptional leadership skills with the desire to inspire, teach, and hold teams accountable.
Balance of creative vision and analytical rigor; comfortable making data-driven decisions.
Passion for health, wellness, and purpose-driven brands.
Benefits
Short-term incentive programs specific to level and department.
Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected.
Company-paid life insurance, and a 401k retirement savings plan with a company match.
Monthly cell phone allowance.
Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education.
A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance.
In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time.
Assistant Vice President focusing on sustainability within SMBC's Asia Pacific Division, supporting regional sustainability programmes and ensuring compliance with sustainability policies.
Vice President leading Total Rewards initiatives for Mastercard. Ensuring competitive compensation and consulting with business units to enhance employee experience.
Global Talent Partner developing talent strategies for diverse HR functions in financial services. Leading talent development initiatives across a multinational organization with a substantial asset base.
Pflegefachkraft providing intensive 1:1 care for patients in their homes in Niesky, Germany. Supporting clients' participation in social activities and maintaining care standards.
Pflegefachkraft responsible for 1:1 medical care for clients in their own homes. Joining a team focused on empathy and independence for clients in Germany.
Vice President, Commercialization Lead managing Go - to - Market strategy for Power & Renewables segment at Wood Mackenzie. Collaborating with teams to drive commercial outcomes and product launches.
Vice President, Commercialization Lead for downstream oil and gas products at Wood Mackenzie. Responsible for go - to - market strategies and driving product adoption and growth.
Vice President leading neurology clinical development at BlueRock Therapeutics. Overseeing clinical strategy execution for transformative cell therapies addressing neurological diseases.
Virtual Private Banking Specialist providing expert banking and lending product advice at Morgan Stanley. Supporting financial advisors and their clients with tailored recommendations and service excellence.
Vice President leading Vizient's acute care implementation projects for operational excellence and provider value. Mentoring teams and driving process optimization through analytics and collaboration.