Growth Marketing Lead managing 7 - figure offline marketing budget at Orchard. Driving performance and efficiency across various offline marketing channels.
About the role
- Lead growth strategies and B2B sales expansion for Vertosa, a science-first cannabis company. Develop innovative revenue strategies and optimize customer journey.
Responsibilities
- Lead the growth of Vertosa’s B2B sales strategies
- Develop and drive comprehensive growth strategies aligned with business objectives
- Guide the identification and pursuit of new market opportunities
- Build and scale a strategic channel partnership network
- Optimize customer journey from awareness to post-sales support
- Oversee utilization of commercial software and systems
- Regularly report on revenue performance and commercial metrics
Requirements
- Bachelor’s or Master’s degree in Business, Marketing, or a related field
- 10+ years of experience in commercial or revenue leadership roles
- Leadership experience in optimizing teams for rapid scale
- Demonstrated success in leading Sales, Go-To-Market, and Marketing teams
- Strong proficiency in CRM systems, data analytics, and revenue optimization tools
- Understanding of the cannabis and hemp markets
- Interest in highly regulated industries and overcoming external challenges
- Familiarity with AI tooling
Benefits
- Competitive compensation
- Comprehensive benefits
- Opportunities for career growth in a dynamic, collaborative work environment
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