About the role

Director of Growth Marketing at Abridge managing cross-functional growth team and driving demand generation strategies. Focused on elevating brand presence in healthcare and optimizing pipeline performance.

Responsibilities

Lead a cross-functional growth team across paid, demand generation, email/CRM, and social. Set direction, develop talent, and hold the team accountable to outcomes.
Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue.
Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing.
Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight.
Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline.
Monitor attribution in partnership with Data/GTM Tech team, helping define how marketing tracks and learns from performance across channels. Bring rigor and transparency to what's driving results.
Collaborate across the marketing org, partnering closely with Product Marketing, Events & Customer Marketing, Comms and Creative to ensure programs are well-resourced, on-brand, and timed right.

12+ years of marketing experience, with at least 6 years in a growth or demand gen leadership role at a high-growth tech company, with a preference for AI company experience
Proven ability to build and lead multi-disciplinary teams—you hire well, develop people, and drive results through others
Strong B2B foundation paired with B2C instincts—you know how to reach and activate end users, not just economic buyers
Data-driven mindset with a proven ability to define and accomplish KPIs quarter over quarter. Be able to convert commercially-centric KPIs to marketing-oriented leading/lagging indicators
Experience aligning with Sales and RevOps on pipeline goals, ICP, and ABM or segment-based plays
A growth mindset that doesn't stop at the funnel—you understand brand's role in demand creation and build programs that drive pipeline without eroding identity
Comfort building internal tools and workflows with AI. You see AI as a force multiplier for your team and actively find ways to use it to drive speed, quality, and efficiency
Fluency working with a strong creative function—you brief well, give useful feedback, and treat creative as a strategic partner
Low ego, high standards—direct, collaborative, and focused on outcomes over credit

Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees
Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full-time employees and their families.
Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA.
Paid Parental Leave: Generous paid parental leave for all full-time employees.
Family Forming Benefits: Resources and financial support to help you build your family.
401(k) Matching: Contribution matching to help invest in your future.
Personal Device Allowance: Tax free funds for personal device usage.
Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more.
Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals.
Sabbatical Leave: Paid Sabbatical Leave after 5 years of employment.
Compensation and Equity: Competitive compensation and equity grants for full time employees.
... and much more!