Staff Product Manager driving growth strategies for Homebase’s products, focusing on user engagement and onboarding experiences. Leading cross-functional teams to enhance customer onboarding and activation.
Responsibilities
Own the customer’s first 60-day experience—defining the product strategy and roadmap to accelerate onboarding, activation, and early engagement.
Own all product aspects of freemium->paid user and upsell conversions
Drive company-level impact on new customer revenue goals by partnering with Sales, Marketing, and GTM leadership.
Set the long-term vision and execution path for growth, onboarding, and all PLG products, including AI-enabled experiences that simplify customer tasks.
Lead complex cross-functional initiatives, aligning executives, GTM partners, and Product/Design/Engineering teams.
Manage, coach, and mentor a team of 2-3 PMs, developing their craft and ensuring alignment with Homebase’s growth priorities.
Establish KPIs, run experiments, and use data to drive continuous improvement in conversion, retention, and customer satisfaction.
Serve as a thought leader in applying AI-first approaches to product development and customer-facing workflows.
Requirements
8+ years of product management experience, including significant ownership of growth, onboarding, or customer lifecycle initiatives.
Proven success scaling customer onboarding and engagement experiences that drove measurable revenue outcomes.
Experience leading cross-functional initiatives with Sales, Marketing, and GTM teams.
Strong track record of managing PMs.
Deep familiarity with AI tools for product development and material experience building AI-powered customer experiences.
Analytical and data-driven, with expertise in funnel analysis, activation metrics, and growth experimentation.
Exceptional storytelling and influence skills; able to align executives and cross-functional partners around a growth vision.
Benefits
💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
⏰ Time Flexibility: Flex time off + company holidays + designated focus periods
👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
🛡️ Protection Plans: Life insurance + short/long-term disability coverage
🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days
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