Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Solution Marketing Manager at Axis developing comprehensive marketing strategies to drive awareness and demand. Collaborating with teams to support Digital Transformation goals in APAC region.
Responsibilities
- Collaborate with Business Development and Solution Marketing teams to create and implement comprehensive marketing strategies for Cloud-based solutions, AI, and Business Intelligence.
- Craft clear, impactful messaging for Axis solutions that resonate with target customers.
- Design and lead strategic marketing campaigns that generate awareness, engage customers, and drive demand.
- Conduct in-depth market research to understand customer needs, market trends, and competitive activities.
- Partner with global teams to develop and produce content that aligns with campaign objectives and clearly communicates the value of Axis solutions.
- Track, measure, and analyse campaign performance to gauge effectiveness.
- Work closely with BD, sales and product teams to align marketing initiatives with Solutions launches and sales objectives.
Requirements
- 10+ years of experience in solution marketing, software product marketing, or related fields, preferably in the information technology or Cloud-based solutions domains.
- Experience in B2B marketing and familiarity with selling end-to-end solutions to businesses.
- Proven track record in developing and executing marketing strategies that drive awareness, demand, and customer engagement.
- Experience in cloud solutions marketing is highly desirable.
- Demonstrated ability to collaborate with cross-functional teams (e.g., sales, business development, product management) to align strategies and ensure execution.
- Expertise in stakeholder management, with a strong track record of effectively engaging and managing relationships with mid to senior-level stakeholders and executives.
- Experience in creating and managing end-to-end marketing campaigns across digital, content, and traditional marketing channels.
- Hands-on experience with marketing automation tools, CRM systems, and analytics platforms to measure campaign effectiveness and performance.
- Understanding of the APAC region and its unique customer behaviors, especially in the digital transformation domain.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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